Assemblage: The Art and Science of Brand Transformation with Dr. Emmanuel Probst
Emmanuel Probst of Ipsos on Assemblage: The Art and Science of Brand Transformation and how contextual brand tracking can inform more strategic brand marketing.
Audience
Artificial Intelligence in Marketing
Exploring the rapid adoption of Artificial Intelligence in marketing, we revisit conversations with recent guests, including Katie King, Renee Hartmann, Nick Wolny, Dave Kaye, Paul Sloane, Rohit Bhargava, and Martin Oxley. Conversations examine the ways in which AI is being used in sales and marketing, retail, consumer research, translation, and content creation with relevant examples and case studies. Links to the books mentioned in this episode are provided in the transcript.
Bamboozled with Richard Bambrick
Richard Bambrick of Bamboozled discusses evidence-based marketing strategies, distinctive brand asset testing, and unique methods of measuring brand health.
Martin Oxley of buzzback
Martin Oxley, managing director of buzzback, discusses the ever-evolving world of consumer market research and how Dolly Parton inspired a playlist for ESOMAR.
Better Brand Health with Jenni Romaniuk (Part 2)
Listen in to the second part of our conversation with Jenni Romaniuk about her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.
Better Brand Health with Jenni Romaniuk
Jenni Romaniuk, Associate Director of the Ehrenberg-Bass Institute, discusses her book, Better Brand Health: Measures And Metrics For A ‘How Brands Grow’ World.
Purposeful Brands with Sandy Skees
How Purposeful Brands align marketing comms and company operations to foster positive environmental and social outcomes. Get 25% off: BIGEYE25 on KoganPage.com.
Bigeye’s National Pet Owners Study
May 2, 2023 BIGEYE www.bigeyeagency.com 407-839-8599 newbiz@bigeyeagency.com Orlando, FL – BIGEYE, one of the leading marketing and advertising agencies in Florida, announces the release of their new 2023 National Pet Owners Study. The study, conducted in late summer 2022, aimed to gain insights into the behavior and attitudes of pet owners across the country. The …
Coverings 2023
Inside Coverings 2023, the largest tile and stone trade show in North America. Recorded during the event, host Adrian Tennant is joined by three guests to discuss the latest trends, innovations, and technologies in the tile and stone industry, Bigeye’s role in creating marketing materials for Coverings, and how attending the event benefits designers such …
Using Semiotics in Marketing, 2nd Edition with Dr. Rachel Lawes
Learn how Using Semiotics in Marketing takes readers from problem identification to insight in a self-contained course. Get 25% off: BIGEYE25 on KoganPage.com.