Let Me Explain Black Again with Pepper Miller
Pepper Miller, the author of “Let Me Explain Black Again,” discusses multicultural marketing, understanding Black identity, and nuanced Black consumer insights.
Audience
Bigeye’s 2023 US Pet Owners Study (Encore) with Dr. Andrea Laurent-Simpson
Bigeye’s 2023 US Pet Owners Study reveals that 97 percent consider their pets to be family members. What are the implications for pet care marketing?
From Viewability to Attention with Lumen Research
Bill Forelli of Lumen Research shares his insights about attention measurement and how advertisers can develop effective creative and plan media efficiently.
Brand Love with Lydia Michael
Multicultural marketing expert and CEO of Blended Collective, Lydia Michael, discusses her new book, Brand Love: Building Strong Consumer-Brand Connections.
Demystifying Marketing Mix Modeling with Greg Dolan
Demystifying Marketing Mix Modeling with Greg Dolan of Keen Decision Systems. We learn how Keen’s AI-based real-time insights optimize brand value creation.
Our Targeted Marketing Dominates the Digital Landscape
Targeted marketing benefits businesses and the customers they want to reach. Marketers enjoy greater efficiency and higher ROIs. Thus, even smaller organizations can punch above their weight class to capture the attention of competitive markets, even when faced with more established competitors. In turn, customers receive the right messages at the right time, increasing the chance of …
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Bigeye Property Marketing
Bigeye Property Marketing with Tom Mahoney and Rhett Withey: Learn how to stand out in a competitive rental market by building distinctive property brands.
Brand Strategy In Three Steps with Jay Mandel
Interview with Jay Mandel, author of Brand Strategy In Three Steps, on blending marketing principles with personal insights for more meaningful brand strategy.
Marketing Sustainability
Experts in sustainable development, retail, innovation, and consumer behavior explore the challenges and opportunities for marketing sustainability. We discuss topics including the shift to a purpose-driven economy, the advertising industry’s impact on carbon emissions, and ways in which brand marketers can influence eco-friendly consumer choices with verifiable claims. To receive a 25 percent discount on books published by Kogan Page, use promo code BIGEYE25 at KoganPage.com.
Brainsights with Kevin Keane
Using consumer brain data, Kevin Keane discusses how to improve brands’ creative effectiveness, and why sonic assets enhance memory encoding and activation.