5 Retail Trends Driving Sales Growth Today
In Retail Disrupted: What Shoppers Want from Brands Today, we uncover insights about how consumers prefer to shop in 2021.
Quantitative Research
The Price is Right: The Van Westendorp Pricing Model
As a consumer insights agency, we employ a number of quantitative and qualitative research methods to help our clients make data-driven decisions. We find that DTC and CPG brands often fail to spend much time researching product pricing. These businesses generally fall into two camps:
Serious Play for Creative Facilitation with Chantal Schmelz
Chantal Schmelz is a facilitator, strategist, lecturer, and marketer based in Zurich, Switzerland. Chantal explains how she uses the LEGO® SERIOUS PLAY® Method to break down barriers between participants and generate breakthrough ideas. Chantal shares consumer insights based on her work in Europe and the Philippines, and contrasts e-commerce in developed countries with what she sees in the developing world – plus how WEConnect connects women-owned businesses with buyers globally.
Brandwatch: E-Commerce in 2022 and Beyond
Bigeye’s guest this week is Ksenia Newton of Brandwatch. Ksenia explains how she triangulates different sources of data, including social listening, to derive fresh consumer insights about shopping behaviors in-store and online. Ksenia shares insights from recent Brandwatch reports and makes some predictions about this year’s holiday shopping season, based on what she’s seeing in her research. We also preview the results of Bigeye’s upcoming study about US shopping behaviors.
Everything You Need to Know About Living in Austin, Texas
Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …
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Using Biometric Research to Measure Customer Reactions
Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …
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Quantitative Vs. Qualitative Marketing Research
You can split marketing research techniques into two basic types — quantitative and qualitative research. Read on to learn the differences between the two. Quantitative research relies upon objective numbers, statistics, and hard facts. In contrast, qualitative user research seeks to explore more subjective questions, such as feelings and motivations. Your deep understanding of the …
A Comprehensive Guide to Marketing Services
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
Decoding a Hidden World by Using a Pharmaceutical Naming Agency
When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …
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