The real Mad Men are long gone, but they’ve planted fertile seeds in the ever-evolving processes of advertising. Famed founder and former CEO of world-renowned BBDO, Alex Osborn, brought brainstorming to the ad world as the building block from which great ideas were born. Initially phrased “to think up,” Osborn employed this creative thought cauldron …
Not every Florida advertising agency is a creative marketing agency. In fact, some agencies simply focus on traditional marketing efforts, like developing commercials, billboards and newspaper ads. They may be more focused on creating a catchy slogan and eye pleasing format that they are thinking outside of the box. However, not all Florida advertising agencies …
Finding the right creative Florida advertising agency Read More »
We all know that the music industry is constantly changing. From records, to 8 tracks, CDs to MP3s, music will continue to evolve and keep up with the ever-changing forms of technology. One constant that remains is the use of music in the advertising industry. Whether you hear a jingle on the radio or the …
Music and Advertising: A marriage that withstands the test of time Read More »
A few months ago, I visited Belgium and France. I was born and raised in that part of the world, so my trip was a mix of personal and pleasure. During my stay, I was reminded of how shocking and powerful advertising can be in Europe compared to the States. French agencies are bold and …
Should America take advertising cues from the French? Read More »
One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for …
Attire in the workplace: To suit up or not to suit up Read More »
