If a brand development company can make voting fashionable, then anything is possible. It might seem like a stretch, but some of the best minds in branding are on that very mission. Though doing your civic duty is critically important for democracy, the U.S. has historically underperformed in terms of voter turnout, regularly ranking near the …
How a Brand Development Company can Help You with the Impossible Read More »
2018 was a year of unique design approaches that will continue into 2019. Bold colors, duotone photo filtering, playful typography layouts, deconstructed and asymmetrical layouts, and rich metallic and holographic foiling techniques are just a few of the visuals that dominated design these last 365 days. The philosophy of building a complete brand system (not …
Design Trends, Friends, Other Creative Odds & Ends Read More »
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
Have you ever received a large package from Amazon — only to discover a much smaller package inside? It’s kind of like the retail version of a Russian nesting doll. There’s a word for this phenomenon: Overboxing. In a world where the global environment is under rising stress, overboxing has emerged as a real issue for businesses and online retailers. …
Want to Win Over Consumers? Try Humble Brand Packaging Design Read More »
For years, Taco Bell had something close to a monopoly on fast Tex-Mex food. The menu certainly wasn’t gourmet — or even particularly good for you — but the company was resoundingly successful. And then Chipotle came along. Though it began as a small operation in Denver in the 1990s, Chipotle expanded fast, thanks in part …
A Brand Positioning Agency Changed How America Eats Burritos Read More »
Rebranding…it’s not just for businesses. Look no further than the example of Stefani Germanotta, better known as “Lady Gaga.” Fans know that Gaga has reinvented herself numerous times in a musical context: She began as a neo-burlesque club act and New York cult sensation, before exploding onto the scene as a world-conquering, meat suit wearing, dance music pop …
A Star is Rebranded: What Your Business Can Learn from Lady Gaga Read More »
A generation ago, authenticity perhaps wasn’t a key strategic goal for your typical marketing firm or brand story agency. That’s not because it isn’t important; it’s simply because yesterday’s audience was less wary and more trusting. Survey after survey shows that Millennials and Generation Z are more skeptical of ads than older demographics. This development is …
5 Secrets to Authentic Branding in an Era of Declining Trust Read More »
Human beings are natural storytellers. From our earliest days, we’ve shared stories, shaped myths and passed them down through each generation, using them to explain, entertain and educate. The most successful brands understand how important a great story is to public perception — which is one reason why working with a specialized brand story agency is often the best move. By developing a …
Does Your Brand Talk About You? Use a Brand Story Agency Read More »
Can a business guarantee its own failure before it even opens? Absolutely. Poor planning and strategic misjudgments can end any prospect of success before the doors open. Yet more aesthetic decisions — such as designing a logo — can also play a critical role in long-term success. That’s one reason why creative brand consulting is such a valuable service for …
Success Is Written in the Stars and Creative Brand Consulting Read More »
It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated and insightful marketing campaign — support this campaign with bleeding-edge technological tools — and still lose a customer, simply because she was given a different …
Warm Messages, Cold Devices: Branding Authentic Digital Connections Read More »
