If you haven’t thought deeply about the relationship between color and branding, a quick look around any retail environment will be an eye-opener. Consider the rich red tones used by Coca-Cola, the warm pink hues of Victoria’s Secret, or the bold green colors used by BP. Color theory within the context of advertising and marketing …
Color theory’s critical – but often hidden – role in marketing Read More »
In previous blogs, we’ve detailed the benefits of sequential marketing. By crafting multi-part content that can be delivered across a variety of devices, advertisers can increase engagement, limit fatigue and significantly increase sales –as demonstrated by the Facebook-sponsored study. Consumers move seamlessly across devices, and advertising should follow their cue to be truly effective. One …
How sequential marketing makes property management more profitable Read More »
You have an amazing idea for a new app, you just got your first prototype back on a product design, you’re excited to hit the market and your customers are ready… ah, the excitement of a startup. There is an almost tangible, electric buzz in the air when a brand is ready to launch. And …
Our most valuable customer service is: Brand naming Read More »
We aren’t exactly saying that you need to become the next Kim Kardashian…but we do think you should be using influencers like her to leverage your brand. As Dan Kennedy, known as the “Godfather of Direct Marketing,” once said, according to the Huffington Post: “The simple truth is, if you aren’t deliberately, systematically, methodically — …
Kim Kardashian (& authority marketing) are important to your brand Read More »
When brands are evaluating their digital teams, the value of social listening and social media managers can be hard to quantify. The ROI – or return on investment – of social media can feel somewhat nebulous when compared to A/B testing or ad spends, but that doesn’t mean it isn’t valuable. Social media is a …
6 ways to use social listening to improve your brand Read More »
Transmedia storytelling is a powerful tool that integrates marketing and entertainment across channels to deepen fans’ connections with the narrative. More simply put, transmedia storytelling helps bring entertainment to life. It uses a popular story – usually, a movie, television show, novel, or trend – and expands it from its channel of origin (e.g., television) …
Integrate transmedia storytelling into your brand story Read More »
Building a healthy brand starts with bringing together a clear vision and product that fits your customers’ lifestyles. Today, customers are more interested than ever in how products contribute to their overall health and wellness, or the improvement of the world around them, which is why building a robust brand starts with designs for health …
Three brand designs for health no matter what industry you’re in Read More »
Would your company like a piece of the $65 billion market that is millennial shoppers? We thought so. Whether you’re offering a luxury product, consumer packaged goods and staples, or a service, millennials are one of the most sought after demographics since the baby boomers made their fortunes. These emerging shoppers represent some of the …
The $65 Billion Question: How To Win With Millennials Read More »
Depending on the type of industry you’re in, market seasonality can feel like a blessing or a curse. For hotel owners and hospitality leaders, seasonal winter slumps can force hotels to deeply discount their room rates and lead customers to expect lower prices year round. On the flip side, many consumer packaged goods and retail …
Tis the season… Or is it? How does seasonality impact your brand Read More »
Crafting your brand identity guidelines can seem daunting, especially as a startup. Once you have your name and logo created, it’s important (and even fun) to build a brand guide for your team. Brand identity guidelines can help create a cohesive energy among your employees and guide your creative energy. The trick is not to …
4 steps to creating brand guidelines every startup should follow Read More »
