It’s not uncommon for restaurant marketers to reach out to BIGEYE for tips on how to effectively market their concepts. It would be great if the key to successful restaurant marketing meant there was a to-do list of items that, upon completion, would cause a genie to pop out of a bottle, and your wish …
The Right Questions to Ask in Restaurant Marketing Read More »
If you’re looking to grow your business, one of the best things you can do is to focus on your personal brand. But, if you’re like many people I know, you’re probably asking: where do I begin? Well, as a leader here at BIGEYE’s Florida ad agency, I am committed to staying active in the community, …
Leveraging LinkedIn for Leadership, and What You Need to Know Read More »
If you work in the luxury market, chances are you know something about branding. You know how important it is for the brand to know its customer inside and out, and to use this knowledge to continue to build and sell products or services that create a meaningful experience for those indulging in aspirational lifestyles. …
Using the Benefits of Luxury Industry Branding To Your Advantage Read More »
In doing the work that I do as a strategist, it can be difficult to take long and complex research sets and narrow them down into short, concise documents. I tend to think every little insight I discover is groundbreaking and should be carefully perused by everyone at every level at a company, but I’ve …
How to Kiss Long Strategic Findings Documents Goodbye Read More »
Marketers can garner a ton of data from social media listening — some people would argue it’s even too much! It can be daunting to try to sift through the noise, but with a little bit of calculated research, doing efficient social media listening can help marketers better understand brands, customers and the relationship between …
Social Media Listening and Social Media Marketing Read More »
For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …
3 Questions to Ask When Creating Brand Preference in Moms Read More »
Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …
Why Digital Video is Such a Good Idea for Your Brand Read More »
It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …
Three Personal Branding Tips To Inspire Your Branding Read More »
If you have any sort of introverted qualities, you probably understand that it can take quite a bit of work to muster up the courage and energy to take that first meeting or introduce yourself to someone new. According to the team at our Florida advertising agency, the first impression you make on a person …
Branding Strategy Tips That Make an Awesome Impression Read More »
In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …
How to Create Great, Shareable Content For Your Business Read More »
