Bigeye Book Club: Myths of Branding
Our podcast guest is Simon Bailey, co-author of Myths of Branding, this month’s Bigeye Book Club selection. Simon discusses some of the false myths that abound in branding.
Branding
The Creator Economy with Nick Wolny
The creator economy is disrupting advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains why creative content side hustles have been embraced among Gen Z. Nick also shares his views on artificial intelligence-based writing tools.
Conducting a Brand Audit with Dana Cassell
Bigeye’s senior strategist Dana Cassell joins us to kickstart the new year and our ninth season of the podcast. Dana discusses the importance of auditing all a brand’s assets and explains Bigeye’s five-step process. Learn why brand audits start with internal branding, move to external branding, and need to incorporate customer experience. Dana offers advice on determining which KPIs managers need to monitor to track a brand’s health. Link to free audit guide in the show notes.
The Complete Guide to Conducting a Brand Audit
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
WOW Your Customers! With John D. Hanson
This week’s podcast guest offers fresh ideas and insights to generate “customers for life”. Customer service expert and author John D. Hanson explains how to WOW today’s customers, based on extensive research into the practices of industry leaders including Amazon, American Express, Nordstrom, Ritz-Carlton, and others. In an age of increasingly digitized customer service automation, John suggests seven ways that firms can differentiate with service excellence online and offline.
Best Buyer Personas with Adrienne Barnes
This week’s guest is a content strategist who believes traditional Buyer Personas often fail to deliver the results marketers expect. Adrienne Barnes shares her process for creating the “Best Buyer Personas” and explains how her research pointed to improvements that eliminate many subconscious biases that traditional Persona development practices introduce. Adrienne also discusses some of the practical ways in which Personas can help align the work of sales and marketing teams.
DTC Marketing Tips: Building a Great Online Community
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
Retro Futurism Can Fuel Successful Advertising Today
Call it Retro Futurism, Mid-Century Modern, or California Modern. Picture the clean lines, bold colors, and mixed materials in the buildings and furnishings of an Eishler house or even The Jetson’s home in the fictional Skypad Apartments. See how Walt Disney imagined the future with Tomorrowland, a park opened in 1955.
Bigeye Launches Newly Redesigned Website and #TheBigeyeLens Campaign to Accelerate Growth
in Ramb. “Our new website showcases how we’re uniquely positioned to completely understand the customer’s changing needs and produce the results our clients trust us to deliver.”
Top 3 Ways to Build Brand Loyalty in 2021
Brand loyalty is more important than ever. The eCommerce boom during the pandemic provided digital businesses with an opportunity to engage with a much larger population of online customers. According to Digital Commerce 360, eCommerce increased by 32 percent during 2020 and continued to climb by almost 40 percent in the first quarter of 2021. Even …