Why invest in brand naming? As highlighted in an earlier Bigeye article about the art and science of business naming, investing some resources and effort into brand naming can support a positive business image and forge emotional connections with potential customers. As the old saying goes, nobody ever gets a second chance to make a …
How to Develop the Perfect Brand Name for Your Business Read More »
Podcasts have exploded in popularity. In turn, almost every content marketing agency has explored the power of this audio-only format to engage audiences. As a next step, imagine combining an audio podcast with the conversational ability of a traditional social site, like Twitter. Enter: Clubhouse, the social media wunderkind that everyone is either talking about …
Social Media Trends 2021: Live Audio and Clubhouse Marketing Read More »
To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don’t contain realistic images, shading, and other enhancements. They’re meant to appeal to contemporary consumers and easily transfer …
Logo Designers in 2021: Make Logos Flat But Not Forgettable Read More »
Adapting experiential marketing to coronavirus and digital competition through in-person, design, or virtual events to grow brands and markets. Sometimes called engagement or event marketing, experiential marketing offers an almost unrivaled chance to help meet such diverse marketing goals as increasing brand recognition, sales, and customer loyalty. It works by enhancing connections between brands and customers in …
Experiential Marketing in 2021: Growing Customer Connections Read More »
A brand positioning strategy will increase brand value by creating a positive impression of the company’s products in consumer’s minds. Brand positioning refers to creating a good impression of your company in the minds of consumers. Done right, people should automatically associate your brand with the benefits you offer. A brand strategy agency will help …
What is Brand Positioning — And Why Every Company Needs It! Read More »
See how the best branding agencies view some examples of both great and terrible brand development work for sports teams and athletics. A good brand design agency understands the importance of brand development for sports teams. A team’s brand provides a quick reference point for what the team and even individual athletes represent. From the …
Sports Team Branding That Knocks Brand Development Out of the Park Read More »
An environmental branding agency turns physical space into a positive experience for customers and employees, thus enhancing experience and connections. Discussions about branding tend to focus upon the graphics, colors, and fonts used in packaging and advertising. After all, these contact points might create that all-important first impression — or sometimes, even the only impression. …
Environmental Branding: Brand Design Goes Beyond Colors and Fonts Read More »
Branding includes logos, but a brand image is an emotional response to images, text, company decisions, and the overall customer experience. Your brand is what other people say about you when you’re not in the room. – Jeff Bezos When average people consider brands, they might first visualize company logos. For some business logo examples, it’s …
Branding Vs. Logos: Logos Matter, But There’s More to the Story Read More »
Advice from the best branding companies for startups to avoid giving the wrong impression about a company and having to fix it later. Lots of new business owners try to save money by designing their own brand logo. Typically, a brand marketing agency would advise against that strategy because poorly designed logos can give customers …
Logo Mistakes That Could Make Your Brand Look Amateurish Read More »
Successful companies pay attention to the psychology of new business logo colors to evoke responses and create expectations for services and products. According to the Journal of Experimental Psychology, scientists have studied the impact of color on human emotions for over 100 years. Based on both scientific and commercial studies, a brand marketing agency may …
