Branding

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Software is Eating the World, and Healthcare is Next on the Menu

Leave a Comment / Branding, Consumer & Healthcare, Healthcare, Healthcare Devices, Technology, SAAS, & Other High Tech / By

Healthcare and technology companies are quickly converging. Here’s what brands need to know about health and wellness marketing to take advantage. A few years ago, tech visionary Marc Andreessen published a famous essay that asserted “software is eating the world.” Everywhere we look, companies are shaking off legacy or analog approaches in favor of software-driven innovations — …

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Know Your Audience with Persona Development

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Branding, Consumer Insights, Marketing/Business, Persona Building / By

You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …

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How to Create Environmental Branding for a Bank

Leave a Comment / Banking, Branding, Environments, Marketing/Business / By

If you’re not embracing environmental branding for your financial institution, you’re missing out on a key piece of the overall marketing puzzle. Companies in the retail sector have long leveraged the power of the branded environment (incorporating an organization’s brand and the distinctive characteristics of that brand into the interior and/or exterior design of its …

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Can You Benefit from Rebrand Apartment Marketing?

Leave a Comment / Branding, Marketing/Business, Multi-Family, Real Estate / By

How can you tell when your existing apartment brand is no longer working, and if you should pursue rebrand apartment marketing? These tips can help you decide. The importance of a strong apartment brand Every good apartment marketer is well aware of the value attached to touting the key features and amenities of their units …

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Theme Park Marketing

Transmedia Storytelling as an Effective Theme Park Marketing Strategy

Leave a Comment / Audience, Audience Segmentation, Branding, Entertainment, Messaging, Strategy & Positioning, Tourism Hospitality Convention / By

In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …

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place branding

Why More Cities and Towns are Taking on Place Branding

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Read why place branding has become a key differentiation strategy for cities and towns seeking to compete for a larger share of tourism dollars. Corporations have long known the value of branding — and in the age of social media influencers, personal branding has also become routine. Yet there’s another branding category that often flies beneath the …

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Learn the Brand Benefits of Transmedia Storytelling

Leave a Comment / Branding, Copywriting, Creative & Production, Identity, Messaging, Naming & Architecture, Photography, Website Development / By

In marketing, “transmedia storytelling” is a trendy buzzword. Marketers have often proclaimed the benefits of placing much of their advertising-driven focus on telling a compelling “story,” but what is actually represented by the story itself may be a bit hazy. That’s where the marketers at your favorite marketing agency in Orlando come in – we’ll …

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How to Build a CBD Brand That Appeals to New Consumers

Leave a Comment / Branding, CBD, CBD Products, CBD Services / By

Cannabidiol use is booming, and brands that can reach the “CBD curious” audience are in the best position to profit. Let’s take a closer look at how your CBD branding can appeal to new consumers. As seen with many markets that were once of questionable legality, CBD brands must convert skeptical or ill-informed consumers in order to flourish. While many of these consumers are …

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