Branding

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Key Elements of an Appropriate Apartment Complex Rebrand

An apartment complex rebrand is certainly nothing to be taken lightly. If you choose to do it, make sure that you do it right by choosing a rebrand apartment marketing company that adheres to these guidelines. The Benefits of a Well Timed and Executed Rebrand No matter how much time and energy you put into the …

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Tips for Starting a Skincare Company

As the skincare market continues to expand, the time is right for starting your own company. You’ll never reach the level of success you desire, however, without establishing a disruptive brand that stands out from the completion. A 2019 study by the independent market research company the NPD Group singles out the prestige beauty market as one …

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How to Make Brand Videos That Move Audiences

If you aren’t taking advantage of the power of brand video, then you’re ceding an important edge to your competitors. Here’s what you need to get started. Let’s say you’ve got an exciting new product and you want to introduce it to consumers in the most impactful way possible. How would you go about it? If …

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Apartment Branding: The Missing Piece of the Marketing Puzzle

Most multifamily marketers know the importance of promoting the features of their communities, but fewer fully grasp the importance of apartment branding. Multifamily marketers tend to spend a lot of time highlighting their available vacancies, touting structural and functional details that range from vaulted ceilings and granite countertops to scenic views and smart appliances. While …

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Frequently Asked Questions on Brand Messaging

Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …

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What Cheap Coffee, Stolen Grease, and Great Explainer Videos Have in Common

Take a sip of the $5 subscription coffee from Burger King and realize the possibilities that could be opened if you used a motion graphics design company. Generating compelling marketing concepts is any creative agency’s meat and potatoes. However, even after you’ve had a creative epiphany, you still need to figure out the best way to spread …

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The Consumer Experience: Brands Overpromise and Under-Deliver

A brand strategy agency is imperative to building a brand that has its own identity and doesn’t fall into the stream of overpromising and under-delivering. You don’t have to run a brand strategy agency to understand the importance of the customer experience. Creating a personal connection with audiences through meaningful experiences is the gold standard …

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How to Build Trust Through Community Bank Marketing

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …

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Top Five Things to Consider When Advertising on Hulu

Choosing how to advertise on Hulu can be complex, which is why working with an OTT advertising agency to help with streaming service offers is key. An over-the-top advertising or OTT advertising tool allows brands to advertise on apps and streaming services. When looking at Hulu’s advertising technology, many opportunities become clear. From T-commerce which …

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3 Things to Unlearn About Video Game Marketing for Your Brand

Gaming is a 2.3 billion global person market, not tapping into this video game marketing arena is a huge loss of opportunity. There are a lot of things that people think they know about marketing to gamers. Forget all of it. The gaming world is a lot more like the mainstream world than most would …

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