The Importance of Developing Accurate Buyer Personas
Sometimes, authors do a fabulous job of developing characters, and readers feel like they understand a fictional person’s attitudes, motivations, and actions. If they could encounter this person in real life, avid readers believe they know what the character would do or how they’d react in any situation. These lifelike characters engage readers with stories …
The Importance of Developing Accurate Buyer Personas Read More »