Crack open a nice can of crisp, bubbly, and refreshing value that comes with giving your longstanding brand a makeover or facelift. Human relationships are fairly predictable. First, we fall in love. We can’t wait to tell everyone, both online and off. After a few years, the magic fades and we start exploring our options. Of course, …
What Struggling Brands Have in Common With Week-Old Croissants Read More »
Whether you’re a top brand strategy firm — or merely a casual social media user — you’ve probably noticed that young people are un-friending Facebook in droves in favor of Instagram and other platforms. The statistics are enough to keep Mark Zuckerberg up at night: According to Pew Research, 71% of Americans aged 13 to 17 reported using Facebook in 2015. By 2018, that …
How Brand Strategy Firms Respond to People Un-Friending Facebook Read More »
For years, Taco Bell had something close to a monopoly on fast Tex-Mex food. The menu certainly wasn’t gourmet — or even particularly good for you — but the company was resoundingly successful. And then Chipotle came along. Though it began as a small operation in Denver in the 1990s, Chipotle expanded fast, thanks in part …
A Brand Positioning Agency Changed How America Eats Burritos Read More »
In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …
How an Influencer Agency Connects You with Industry Trendsetters Read More »
You’ve got a cool company name. You’ve got an eye-catching logo. From a branding perspective, your company is good to go, right? Not so fast! You’re only just getting started. Brand definition is about much more than a name and a logo. In fact, at our brand development company we advise all our clients — …
You Need More than a Logo, You Need a Brand Development Company Read More »
Social stories have only been available for a few years, but as a brand positioning agency, we quickly recognized their marketing potential. Today, our expert storytellers use social stories to put a relatable human face on the clients we work with. Humanizing an organization makes it much easier for potential customers to develop a strong …
Advice on Social Media Stories from a Brand Positioning Agency Read More »
A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …
4 steps You Need to Take to Nail Your Brand Positioning This Year Read More »
The holiday season is of great importance to just about every retailer. In fact, it often makes the difference between a profitable year and one that falls short of expectations. The raw numbers illustrate the scope of the opportunity: In 2017, U.S. retailers reported their largest holiday sales increase since 2011 — 4.9-percent. In total, …
Why preparing your Christmas marketing strategy in July is imperative Read More »
In previous blogs, we’ve detailed the benefits of sequential marketing. By crafting multi-part content that can be delivered across a variety of devices, advertisers can increase engagement, limit fatigue and significantly increase sales –as demonstrated by the Facebook-sponsored study. Consumers move seamlessly across devices, and advertising should follow their cue to be truly effective. One …
How sequential marketing makes property management more profitable Read More »
When brands are evaluating their digital teams, the value of social listening and social media managers can be hard to quantify. The ROI – or return on investment – of social media can feel somewhat nebulous when compared to A/B testing or ad spends, but that doesn’t mean it isn’t valuable. Social media is a …
6 ways to use social listening to improve your brand Read More »
