We know we’ve been harpin’ on this for a while, but although your customers may be the same across all channels, how you communicate with them across these channels is not a one size fits all model. Deep customer insights start with understanding your customer relationships inside and out. Strong customer relationships mean that you not …
Effectively manage customer relationships in marketing channels Read More »
In 2013, Maker’s Mark made a decision that lead to a very serious problem – they reduced the amount of alcohol in their whiskey, a move that likely made sense on paper or in the boardroom. Not surprisingly, once word began to emerge, imbibers everywhere expressed outrage and after thousands of social media complaints and organized …
“Hello from the other side:” Social listening effects Read More »
For the American restaurant culture, 2015 was the year of enthusiastic nautical decor (boat ropes, life-sized buoys, natural and sustainable materials, Edison lightbulbs, contemporary color palettes), imaginative dishes including everything from briny olives to mashed potatoes to marinated pickles to Korean BBQ tacos (seriously, is it time for lunch?), and even more uber-elaborate cocktails with …
5 social media marketing tips for restaurants that really work Read More »
We’re gettin’ down to the nitty gritty of 4 Facebook Marketing Do’s and Don’ts, an article published from our very own Vice President of Strategy and Insight . Soak it up people! Originally published February 22, 2016 on BrandBlab. The Facebook marketing do’s 1. Visual content reigns – Start with relevant and compelling videos or …
The top 4 Facebook marketing do’s and don’ts you should know Read More »
As a business owner, there are many questions you should ask yourself before embarking on a website design project, including: “what kind of website development platform do you want to use?”, “do you want to hire a web design specialist or build the site yourself?’, “are you willing to spend money on digital advertising?”, and many more. …
The biggest question to ask when starting a website design project Read More »
Modern health providers interested in educating their patients in today’s world face challenges.First, they have to be cautious of the information they provide. HIPAA, the rules which govern patient privacy, require providers to exercise care in not revealing patient information without permission, or potentially face violations in the hundreds or thousands. Providers also may be hesitant to spend …
5 interesting content ideas for healthcare marketing success Read More »
As the marketing landscape has evolved over the years, so have the expectations for more quantifiable success metrics. Considering that marketing is the precursor to sales, it’s no surprise that measuring advertising reach, impressions, and brand/product awareness, are no longer satisfactory results in the justification of return on investment. The swift journey through the sales …
The demystification of the conversion marketing matrix Read More »
Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …
How to spend your Q3 and Q4 retail marketing dollars Read More »
With great packaging, comes great power. We may have butchered the Spiderman quote just a bit, however when referring to retail consumer packaged goods design, these truly are wise words for a brand to live by. When analyzing consumer behavior, and contemplating the all-important psychology behind a buying decision, it might seem relatively obvious, but prospective …
Differentiation and retail consumer packaged goods design Read More »
Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …
Betting on an impulse: Visual retail merchandising Read More »
