Your CBD package design could be the difference between a lawsuit and increased profits. Work with our creative & production team and save your chances. Think package design is relatively unimportant? One billion unboxing videos on YouTube would beg to differ. Great packaging has become an ever more important differentiator — and CBD package design is no exception. Why …
Why Package Design is a Critical Decision for CBD Brands Read More »
In a head-spinningly short period of time, cannabidiol (CBD) has gone from an ultra niche product to a global craze. Walk down any supermarket, pharmacy or gas station aisle, and you’re likely to see racks and racks of CBD-based products. And that presents quite a significant challenge for CBD marketing specialists. Not only do CBD product marketers …
Navigating CBD advertising restrictions or shifting consumer perception can be tricky. Don’t make it harder and market your product using health claims. Perhaps you’ve heard the tale of how lobsters were once considered worthless and fit only to be served to prisoners? CBD products have a similar origin story. Until recently, growers went out of their way to breed …
CBD Challenge: Market a Health Product Without Health Claims Read More »
Intelligently mapping a CBD marketing plan is one thing, but tackling CBD and diving into the raging sea of DTC can be difficult. What happens when a massively popular product category meets a scorching hot sales method? We’re about to find out, as CBD goes DTC. New CBD brands and CBD advertising agencies are moving …
When Two Industry Giants Collide: CBD Finally Goes DTC Read More »
With the CBD market estimated to hit $22 billion by 2022, it’s best to understand the CBD marketing regulations that could stop you in your tracks. At this point, only hermits and monks are unfamiliar with the story of CBD (cannabidiol), but few know about the CBD marketing regulations. In the last 12 months, CBD …
CBD Mania has Arrived, but What do Consumers Really Think? Read More »
Knowing the difference between red, yellow, and green when it comes to the CBD advertising restrictions is vital to the success of your business. CBD companies are seeing green. Lawmakers are flashing yellow. And some online platforms are holding a large red stop sign that says “CBD Ad Restrictions”. That’s the status of the CBD industry …
Red, Yellow, and Green: 3 Colors Explaining the CBD Market Read More »
With the CBD industry rising in profits and concerns, it’s time to partner with a CBD marketing agency to enhance your brand and product positioning. Whether you’re selling CBD products or you’re a CBD marketing agency, it’s a great time to be green. U.S. farmers are switching — in large numbers — from pumpkins and squash …
The CBD Conundrum: How to Market Your Products Effectively Read More »
It’s time to navigate the tricky terrain of CBD digital marketing with a specialized CBD marketing agency by your side through it all. The health and wellness industry has given us some powerful cultural trends recently: Quinoa, kale, gluten-free…the list goes on. Yet cannabidiol (CBD) has the potential to dwarf all of them. The CBD …
Dog Treats, DVDs, and CBD: 2019’s Hottest Product Category Read More »
CBD has gone from fringe to mainstream in record time — and treating pets with CBD is the latest trend. So what does this mean for pet care marketing? Step into any CVS or local convenience store and you’re likely to be surrounded by CBD-infused products. In a very short period of time, CBD supplementation …
Why the Market for Pet CBD Supplements and Treats is Booming Read More »
Business in the CBD space is booming — and well-capitalized competitors are entering the field. Here’s why the right CBD marketing agency can help brands win today and tomorrow. The cannabidiol (CBD) brand category is growing faster than a weed planted in Miracle Gro — and for good reason. Public demand for CBD products has …
