Most marketers already understand that growing consumer concerns over data privacy have prompted new regulations. Now, the issue has even sparked device updates from manufacturers. Beyond regulations, these companies want to satisfy their customers by offering additional privacy protection. This has an effect on your integrated digital campaigns in more ways than one.
Americans first learned to love watching TV way back in the 1950s, and some folks still refer to that time as the Golden Age of TV. Even during today’s digital age, people still spend a lot of time watching dramas, comedies, documentaries, the news, and other kinds of TV shows. At least, Nielson recently reported that the average U.S. adult consumes over five hours of video content every day.
Studying Geico ads, your creative advertising agency can learn invaluable tools for your brand campaigns—making them more effective, memorable, and fun. Everyone knows Geico Insurance. Whether you’re a fan of the gecko, caveman, or another one of their mascots, we’ve all got to hand it to Geico for their incredibly well-done ads. We fully recognize …
What a Creative Advertising Agency Can Learn from Geico Read More »
Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, …
How to Reach the Parents-to-be through Effective Maternity Marketing Read More »
Consumer packaged goods marketing often experiments with the most innovative techniques and exposes brands to a breadth of campaigns touching multiple channels because they are attempting to reach a wide audience. As a result, CPGs have generated tons of data on the types of campaigns that work and don’t work. One of our favorite emerging …
Multi-Sensory Marketing Takes CPGs by Your Senses Read More »
Customer insights are solid gold. They unlock the door to commercial innovation, help you understand the latent needs of your target audience, and spark ideas for future products. It would be hard for any marketer to dispute the value of market research. What we are going to dispute is the misconception that market research has …
4 Unconventional, Creative Ways to Perform Market Research Read More »
The decision to work with full creative brand consulting and media provider under one agency roof or many? It’s your choice…but make sure you chose wisely. Creative and media went their separate ways more than 30 years ago, when big New York agencies determined they could charge clients more money for distinct services. Today, however, we’re seeing …
Creative and Media Under One Roof: The Agency Model of the Future Read More »
UGC is an underappreciated technique used by creative brand consulting firms, yet provides overly successful content creation for your brand. It’s a fact of life that creative brand consulting firms are always in need of fresh and compelling content. Unfortunately, they often struggle to meet these demands. That’s because it typically requires time, talent and money to generate high-quality …
Struggling for Good Content? Consider the UGC Technique Read More »
Utilize natural language processing (NLP) to increase your overall ROI by partnering with a digital marketing agency ASAP. Remember the first iteration of Siri on the iPhone 4s? She was charming but clunky – and ended up being more of a curiosity rather than a real voice assistant. Today, however, Amazon Alexa and Google Assistant are both powerful and …
Hey Alexa, Why is NLP Revolutionizing Marketing? Read More »
Prepare for an emotional overload! Work with a brand development company to help craft an ad that pulls at the heartstrings and connects consumers. Any good brand development company knows that emotional resonance is one of the keys to great advertising. If you can move someone emotionally, there’s an excellent chance you’ll be moving some …
Warning: This Blog Post May Lead to Cuteness Overload Read More »
