Campaign Creation & Development

Digital ads sometimes get a bad reputation for relying on clickbait to generate views. However, we believe that a true high impact ad can drive consumer engagement and build a relationship with your brand. Successful high impact ad units are easier to build than you think once you know the types of content that motivate …

Going beyond clickbait: How to really create a high impact ad Read More »

If you’re a digital marketer, you’ve probably heard the term “geofencing,” which refers to our ability to track and serve location-based advertising to customers. But, since July, there’s a new game in town: Optimal GeoSpace. UberMedia – known for pioneering the customer data and social marketing sectors – introduced a more refined version of geofencing …

Why your business should care about Optimal GeoSpace Read More »

CPM stands for “cost per thousand.” As in Roman numeral M. And if that sounds like Roman – we mean Greek – to you, you’re not alone. CPM advertising leverages the desire brands have to be seen. In advertising, media vendors charge brands based on every 1,000 impressions, or views, of a given advertisement. For example, a media …

It’s all Roman to me: Understanding CPM campaigns Read More »

The rise (err, fall) of media waste strikes fear into the hearts of most digital marketers. You know the scene: launch day is finally here. Your team created a new advertising campaign, complete with digital banners, a new landing page, blog posts, and an ad spend to prove it. And then, just two weeks later, …

Use your digital media waste for your market research Read More »

If you aren’t sick of hearing about why you need to invest in millennials yet, you probably haven’t been paying close enough attention to their forecasted purchasing potential. Millennials are a unique generation with an emerging purchasing power unlike any generation we’ve seen to date. Their eclectic spending habits make them highly desirable and somewhat …

5 quick trends CPG brands must embrace to win with millennials Read More »

Advertising evolved from informational sales tactics into carefully curated product representations and experiences in the 40’s and 50’s. Marketing executives a la Mad Men’s Don Draper worked with clients to capture their client’s essence and package it into a perfectly polished campaign. Ads could bend the truth in small doses to create a magical version …

Using user generated content: Let your customers do your work Read More »