Creative & Production

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3 Ways copywriting services will increase your marketing potential

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Did you know that copywriting services can increase your team’s productivity and boost your speed to market? We’re always surprised when our clients tell us they never considered hiring copywriting services because they are a fantastic way to maintain and accelerate work with your creative agency partner. In another blog post, we discuss the pros and cons …

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Why Scalable Vector Graphics Are The New Photoshop Killer Filtered

Why scalable vector graphics are the new photoshop killer

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Remember the post we shared about why vector graphics are the new JPEG files? We’re going to take that concept one step farther. Introducing: scalable vector graphics (SVG). Our technical guys tell us that SVG graphics are text files with some serious code magic happening in the background. Our creative guys say they are the …

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Why You Should Care About Voice Search Even if Your Customers Dont Just Yet Filtered

Voice search is important, even if your customers don’t know it

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Let’s start by putting a few things in perspective. Although less than 20% of all searches are conducted using voice search, we’ve seen a 3400% increase in voice search since 2008. The dramatic increase in voice search over the last few years can be attributed to the growing capabilities and accuracy of this technology. Most …

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Three Reasons Why Online Video Advertising is Mission Critical to Your Business Filtered

Why online video advertising is mission critical to your business

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There’s a big reason close to 80% of advertising leaders said they plan to invest more in online video advertising this year than they did last year according to Reuters Institute’s annual digital survey. Actually, there are three big reasons if you ask anyone on our team. 1. DIGITAL ADS ARE OUT, VIDEO ADS ARE …

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Why you’re missing out by not investing in vector graphics

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If your business isn’t investing in vector graphics, it should be. And we’re going to tell you why. Some advertising agencies don’t want to share why vector images are so powerful because they are concerned of having less work for their creative team if businesses learn to self-serve. We know the value of any agency partnership …

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Why you need to include video marketing in your tourism outreach

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We’ve shared our views on why video marketing and production matters more than ever before and how tourism marketing can benefit from video in the past. And, for our advanced readers who are already on the trend, we want to take things one step farther. Videos link channels across tourism marketing outreach When customers receive an …

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Multi-channel marketing meets tourism & hospitality

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The need for strategic, multi-channel marketing has never been more apparent than in the tourism and hospitality industries. Consider these two facts: Two-thirds of both offline and online purchases begin on a mobile device. That is to say that the initial research or product discovery occurs on consumers’ smartphones or tablets. 61% of purchases that …

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Why your business should care about Optimal GeoSpace

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If you’re a digital marketer, you’ve probably heard the term “geofencing,” which refers to our ability to track and serve location-based advertising to customers. But, since July, there’s a new game in town: Optimal GeoSpace. UberMedia – known for pioneering the customer data and social marketing sectors – introduced a more refined version of geofencing …

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4 of BIGEYE’s most creative minds spill favorite design advice

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We’re about to let you in on a BIGEYE exclusive. Four of our Orlando marketing agency’s most creative minds dish on their favorite design advice. Whether you’re a designer, a business owner, or a production specialist, their advice speaks to the challenges we all face in our fast-paced, marketing-driven world. So sit back, relax, and …

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10 logo design inspiration tips fresher than Doug E. Fresh

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Have you ever noticed how logo design inspiration and trends (especially popular ones) can get recycled so many times they start looking more tired than last summer’s overplayed one-hit-wonder? Don’t let your business logo get stuck in a rut like a B-list celebrity. Use these ten easy, fresh logo design inspiration tips to keep your …

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