If you think you’ve seen every blog post about website color schemes already … think again. Most posts about website color schemes showcase lists of the best website color combinations on the market. They pop with energy and elegance. You might even feel a little design envy while skimming these sites’ perfectly balanced photography, high …
How to (color) scheme like a pro: Website color schemes basics Read More »
History has a funny way of repeating itself. We see this in fashion (we’re still wondering why flared pants keep coming back in style), in politics and history, and in design trends. This year, CSS gradients are making a comeback. But this time around, we’re calling it ombré, and doing it using css gradient code, …
Ombré: The 2016 comeback of CSS gradients has arrived Read More »
Today’s general media usage pattern favors images and videos over pages of text and long, descriptive paragraphs. It’s true that text-based sites are still critical in conveying news and detailed information, but the average user is more engaged with and spends the most time on visual content. One need only look to the cult-like popularity …
The 1 thing that matters in corporate video production Read More »
View more of BIGEYE‘s creative infographics. Roadmap to Content Marketing By: BIGEYE Posted on August 15, 2016 Why content marketing? 78% of CMOs think custom content is the future of marketing 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective …
View the “roadmap” for your content marketing success Read More »
CPM stands for “cost per thousand.” As in Roman numeral M. And if that sounds like Roman – we mean Greek – to you, you’re not alone. CPM advertising leverages the desire brands have to be seen. In advertising, media vendors charge brands based on every 1,000 impressions, or views, of a given advertisement. For example, a media …
It’s all Roman to me: Understanding CPM campaigns Read More »
The rise (err, fall) of media waste strikes fear into the hearts of most digital marketers. You know the scene: launch day is finally here. Your team created a new advertising campaign, complete with digital banners, a new landing page, blog posts, and an ad spend to prove it. And then, just two weeks later, …
Use your digital media waste for your market research Read More »
Travel videos are indispensable to your brand because tourism is one of the first expenses to get cut when the economy is rough and often doesn’t make it to the average consumers’ weekly savings budget. When people spend money on travel, it’s because they have invested emotionally in your hotel, travel destination, or tourism hot …
3 reasons your hospitality company needs travel videos right now Read More »
There is no question that video production can be a powerful marketing tool. Brands use video to educate consumers about new product types, walk prospects through a free trial experience, engage audiences, or showcase the features and benefits of a brand. Video can even simply be a way to delight, entertain, and reinforce brand imagery. …
Don’t be that brand: The ultimate video DON’T list Read More »
Consumer packaged goods are leading the charge in millennial marketing initiatives. Although as marketers, we wouldn’t be surprised to hear luxury or lifestyle brands, such as the LVMH collection or Mercedes-Benz were pioneering, experimenting with, and testing new marketing tactics; we were delighted to learn that CPGs were making bold strides in these same efforts. …
Consumer packaged goods… You mean content packaged goods Read More »
If you aren’t sick of hearing about why you need to invest in millennials yet, you probably haven’t been paying close enough attention to their forecasted purchasing potential. Millennials are a unique generation with an emerging purchasing power unlike any generation we’ve seen to date. Their eclectic spending habits make them highly desirable and somewhat …
5 quick trends CPG brands must embrace to win with millennials Read More »
