Creative & Production

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3 ways to keep your company culture in a growing business

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Growing advertising agencies, tech companies, and startups build and maintain great talent by creating a company culture that entices and engages the best employees. If you’re a forward-thinking creative marketing agency, employees may enjoy a relaxed dress code and flexible hours. Tech savvy millennials may enjoy the freedom to work remotely, collaborate in a communal space, and spend …

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Welp, Super Bowl is over: Crush 2017 using 3 ad campaign ideas

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People all around America celebrate the Super Bowl in approximately one of three ways: 1. The over zealous football fan throws a party for all of his best friends. He smears paint all over his face, wears his favorite (“lucky”, probably smelly) jersey, stocks the refrigerator full with beer and makes so many chicken wings …

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Why marketing to tourists is now like online dating

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No, you didn’t read that wrong. We did indeed just say that marketing to tourists is a lot like online dating. Stick with us on this metaphor and we’ll show you how to turn transactional tourism marketing into a full blown love affair with your restaurant, hotel, resort or travel destination. And, since the tourism industry accounts for …

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Retargeting (or remarketing) is creepy, but it sure works

Leave a Comment / Consumer & Healthcare, Creative & Production, Digital Targeting Services, Healthcare, Media & Analytics, Retail, Tourism Hospitality Convention, Website Development / By

Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …

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Market the rainbow: The science of colors in branding

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The science of colors in branding has long been up for debate. Many academics insist color affinity is born from personal experience, background, and individual preference rather than proven branding or marketing psychology. Yet, according to ColorCom, up to 92.6% of peoples’ perception about a brand relates to their feelings about that logo’s colors. And …

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3 ways you need to boost your Twitter engagement now

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“Help me increase my Twitter engagement” is a cry for help that can excite many amateur social media consultants. In the wrong hands, this intention can lead to sketchy and expensive solutions, including creating bogus accounts and paying a ton of money to artificially and inconsistently boost your presence. The truth is, the power to …

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The history of the hashtag, pound sign, and octothorpe

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#hashtaghistory #itisntwhatyouthink #italmostwasntatall #itcouldhavebeenoctothorpeorworse. If you can make sense of those words and can sling tags #likeaboss, give yourself a #goldstar. But if all you see is a jumble of letters and words, here’s a quick overview. Putting the ‘pound’ sign – or by its more recognizable term ‘hashtag’ — in front of a word …

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10 tips to develop a social media marketing plan for you business

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There are probably worse situations to be in than drawing a blank on what to post on social media. When it’s part of your daily duties, and you see your scheduled “must post” time quickly approaching, with nothing to say, well, it’s easy to wish you were anywhere but in that predicament. The good news is that you’re …

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The art of integrating customer service into social media management

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Social media is a powerful, organic force that can make or break a brand –  or even set the tone and personality of an organization. One of the most overlooked facets of social media management is its power to enhance your customer service strategy. According to Nielsen’s Social Media report, 67% of your audience uses social …

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