Looking back at ad campaigns with lasting impact, one could safely gauge that the past year-and-a half has undoubtedly been that of taking an honest look in the mirror (naturally, pun intended) through judgment-free eyes – at least that’s been the mantra according to Dove. From the brand’s “Real Beauty Sketches” to the short video …
What goes into the beauty of a brand’s social campaign Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
In his book The Lean Startup, Eric Ries discusses iterative product design, development and launch, which he describes as “lean.” But, as many businesses are seeing, lean methodologies don’t just apply to startups. Even big businesses have plenty to learn by acting with a bias toward action. You see, many larger, more established businesses quickly …
Applying Lean Methodology On a Corporate Business Scale Read More »
A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …
Optimizing Your Website Experience for Conversions Read More »
In an era of never-ending content, it’s hard for companies to compete without numerous audience touch points to help generate interest in their business. However, some of the top businesses have learned to navigate this digital terrain effectively by emphasizing content. Think of sites as varied as LinkedIn, BuzzFeed and Moz. The marketers at each …
Create A Winning Content Strategy For Your Business Read More »
It’s time to have the talk- yes, the talk about scrolling. Everyone does it. You do it. We do it. Your grandmother does it. We all scroll through web pages- especially if we love the content. One of the biggest concerns brands have regarding their website is content exposure. The big question is, “Are visitors …
Venturing Beyond the Fold in Web Design, Exploring New Designs Read More »
12 Steps to Social Media Marketing By Lindsay Berry Posted on September 9, 2014 1. Research and know your audience! What topics and interests are they most social about? 2. Only choose to utilize the networks and platforms that best speak to your audience. 3. State your key performance indicators (KPIs). What do you …
12 Steps to Social Media Marketing Success Infographic Read More »
At our Orlando marketing agency, we know we live in an era where content is key. Good content can help engage your community, keep your business relevant in the eyes of your audience and can even impact your business’s ranking in search. But, good content doesn’t come without a cost, and even within that framework, …
Know the Difference, Content Creation vs Content Curation Read More »
At our Orlando marketing agency, we believe that in building your business, it’s becoming increasingly important to try to build a community around what you do. Building a community fosters engagement both online and offline, encouraging people to share their thoughts and opinions and to make their voices heard. One of the best ways to …
Cultivating Community Through an Event Based Strategy Read More »
Ever notice how the ads that people like best during the Superbowl are the funny ones? This shouldn’t be a surprise, because people love to be entertained (and if you don’t believe me, just take a look at how many movies you’ve watched on Netflix in the last month!). At our Florida advertising agency, we …
Here are the Four Fun Content Ideas to Boost Engagement Read More »
