Earlier this year, I wrote a post about the impact of content marketing in 2013. Since that time, more than a few people have wanted to know more about what I meant… what is content marketing? How can I use it to help grow my business? Is it expensive? So, I thought it would be …
Content is King at Our Florida Advertising Agency Read More »
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ …
Keeping tabs on the competition’s ad sensibilities & success rates Read More »
The record industry’s dead. That’s what the news reports and the numbers support. In the traditional sense it’s true. Music labels like Sony and Warner Music Group are like dial-up modems or skorts. Their model is broken, outdated and most likely never returning to its glory days. Thankfully though, the music itself isn’t going anywhere. …
College grads entering music marketing: Looking past record labels Read More »
Typography is now an art form and can really make or break an ad, article layout, or website. Maximize your font drawer with a gambit of free fonts. Browse these sites for great free font downloads: Font Squirrel: http://www.fontsquirrel.com/ Font Fabric: http://fontfabric.com/category/free/ My Fonts: http://www.myfonts.com/ Gluk Fonts: http://www.glukfonts.pl/fonts.php?l=en Lost Type: http://www.losttype.com/browse/ Da FontL http://www.dafont.com/ The …
Excellent free fonts for your typography collection Read More »
David Ogilvy was one of the true giants of advertising. His name is often mentioned alongside other advertising legends like Leo Burnett, Bill Bernbach, and Howard Luck Gossage. “The Father of Advertising” or “the original Mad Man” as he is known today, founded the agency Ogilvy & Mather in 1948 when he was just 37 …
David Ogilvy on the importance of understanding copywriting Read More »
SEO stands for Search Engine Optimization. In other words, this is how you get your name to the top of the list. Not just any list, but the list, the one people rely on for quality solutions to their everyday problems. Now, who doesn’t want that? With search engines such as Google driving as much …
SEO: Search engine optimization, aka how to be #1 online Read More »
Social media is constantly evolving, which means there will always be a new platform that is bigger and better than the existing ones. The newest platform to hit the web is Vine, a Twitter creation. It is an app that allows you to create six-second videos and share them on an Instagram-like newsfeed, Twitter and …
Social media’s newest “it girl”: Welcome the new app Vine Read More »
I’m not always one for resolutions, but this year sees more reasons for change. In 2012, we saw what a major role social media and digital strategy played in the presidential election – many people have gone on the record to say that one of the primary reasons for Romney’s defeat was the lack of …
New year, New plan: Resolve to revamp your strategy in 2013 Read More »
In some ways, email marketing is a necessary evil. It’s a cheap and efficient way to reach all of your former customers, colleagues, subscribers and anyone else that’s randomly ended on your list. It’s today’s version of direct mail marketing—only worse, in that it’s so cheap that nearly every company in existence can afford to …
The Write Way: Six tips for better email marketing Read More »
As a part of BIGEYE, an Orlando video production company, we are very proud to have the Arnold Palmer Hospital For Children as one of our notable clients. They are viewed as the leader in pediatric care in Central Florida. In 2006, the Arnold Palmer Hospital decided to specialize its care for women and children …
BIGEYE’s Video Production: Annika Sorenstam & Arnold Palmer video Read More »
