If 2010 was up for a marketing superlative, it would definitely be voted “Most Likely to Succeed.” This past year, we saw the launch of the iPad, the expansion of the Facebook “Like” button to other popular websites and the rise of singer-songwriter Justin Bieber, who can thank YouTube for the fact that he can …
What to Expect in Marketing in 2011 and what you need to know Read More »
In traditional advertising, the advertising campaign is usually limited to particular geographical regions or spaces. With the internet, the scope seems to be endless and a greater potential of becoming a global brand. If you are able to handle goods and supply them across the globe in a reasonable amount time, you are likely to …
There is Greater Potential of Becoming a Global Brand Read More »
Viral marketing (also sometimes described as marketing buzz, viral advertising, or buzzwords) can be defined as marketing techniques that use existing networks to spread awareness of a particular brand or service and thus creating a process whereby the existing network is responsible for propagating the marketing message and this can take the form of video …
How to use viral marketing tactics to promote your brand Read More »
Advertising is one of the earliest concepts of human economic activity. This has developed with the coming of every new technology and continues to grow each day. Drawings, printing, telephone, television and more recently the internet and social media marketing have all made their mark in the history of advertising, and who knows what tomorrow …
How to Identify Different Types of Ad Agencies Right Away Read More »
According to the Chartered Institute of Marketing, marketing can be defined as the management process that identifies, anticipates and satisfies customer requirements profitably. With this definition, we can see that marketing is essential to the success of a company. To take this a step further, we can say that marketing even begins before the production …
The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity. No matter what the purpose of the site is, it needs …
If you hit a search term and come up with websites dealing with the same subject, it is certain that some will attract your attention than others, even when they may all carry the same content. If you are a user, you can switch until you find a site that can quickly give you what …
The average person has five social media accounts, and if we told you how much time they spent on each one, you probably wouldn’t believe us. It’s time to create some unique methods for reaching new customers that your company has probably never used before. Into the world of alternative marketing, we go! The growth …
Social media is generally used to describe interactive communication and dialogue that is common to the internet today. This is sometimes referred to as web 2.0 and at the heart of this is what is known as user generated content. It included software and tools that allow users to create and share content among each …
Advantages of Using Social Media to Promote Your Business Read More »
