Creative & Production Archives

Logo Designers in 2021: Make Logos Flat But Not Forgettable

Leave a Comment / Branding, Creative & Production, Direct-To-Consumer, Insights, Marketing/Business, Uncategorized / By bigeyeuser

To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don’t contain realistic images, shading, and other enhancements. They’re meant to appeal to contemporary consumers and easily transfer …

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Sustainable Packaging Design Connects DTC Brands With Customers

Leave a Comment / Creative & Production, Insights, Package Design / By bigeyeuser

Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …

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How to Put Aside the iPhone and Hire a Video Production Company

Leave a Comment / Creative & Production, Uncategorized, Video Production / By bigeyeuser

Advantages of hiring a video production company over DIY iPhone marketing videos include effectiveness, creative input, and even cost and time savings. The IPR College of Creative Arts recognized that plenty of videographers produce relatively high-quality films with nothing more than their iPhone camera. Still, they pointed out that just a few issues of using a …

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How to Make a Logo That’s Worth $211 Million for Your Brand

Leave a Comment / Adaptable Creative, Creative & Production / By bigeyeuser

When thinking about how to make a logo that actually works, one of the most obvious answers is to take notes from the pros. The most expensive logo created in the last decade was gasoline giant British Petroleum’s – also known as BP – logo refresh in 2008. The company partnered with a marketing agency …

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Branding Vs. Logos: Logos Matter, But There’s More to the Story

Leave a Comment / Branding, Creative & Production / By bigeyeuser

Branding includes logos, but a brand image is an emotional response to images, text, company decisions, and the overall customer experience. Your brand is what other people say about you when you’re not in the room. – Jeff Bezos When average people consider brands, they might first visualize company logos. For some business logo examples, it’s …

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How a Motion Graphics Company Can Bring Your Brand to Life

Leave a Comment / Creative & Production, Motion Graphics / By bigeyeuser

Learn how a motion graphics company can help your business improve brand recognition, engage a target audience, and attract more customers. Motion graphics refers to the synergistic application of concepts from both graphic design and animation. This kind of content gives businesses a great way to simplify concepts, enforce their brand identity, and engage audiences. …

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How a CPG Marketing Agency Makes Products Stand Out

Leave a Comment / Creative & Production, Marketing/Business, Package Design / By bigeyeuser

Three ways the best CPG marketing agency can design packaging to reduce waste, improve brand reputation, and drive attention and sales. Of course, a CPG marketing agency frequently has to help promote products that people might think of as fairly interchangeable. Choosing between some jars of mayo, bottles of ketchup, or boxes of laundry detergent …

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What Your Retail Packaging Design Says About Your Brand

Leave a Comment / Creative & Production, Package Design / By bigeyeuser

Retail packaging design sets expectations and even evokes emotions. Learn how to create a good first impression and making the unboxing experience special. Marketers know that consumers often will judge books by their covers. Of course, it’s not just books but the retail packaging design for almost any kind of product. Colors, shapes, and other …

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How Ben & Jerry’s Flipped the Lid on Content Marketing Strategy

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Ben & Jerry’s content marketing strategy involves bold flavors and social activism to maintain a positive brand and reputation. From their fanciful flavor names to the way that they embrace political activism, any experienced content marketing agency should understand that Ben & Jerry’s provides a good example of a successful brand that does things a …

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Let Goat Yoga Enlighten Your Viral Content Strategy

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

Goat yoga videos went viral through engaging content and good promotion. Add viral content to your social media marketing strategy. It’s been the butt of jokes, pun intended. People who have never seen it always ask if it’s even real. Comedians on late-night TV make fun of it. Still, goat yoga has turned into a serious business, …

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