If you are looking for the very best video production services for the money, pay close attention to these five essential tips. In today’s media-saturated consumer marketplace, no one can dispute the awesome power of an effective video marketing campaign. But if you truly want to stand out from your closest competitors (or even if …
As high-tech digital analytics continues to rule the virtual marketing world, don’t forget to collect real-world marketing data including the valuable information gleaned from packaging design testing. Make no mistake: product packaging is integral to product sales. In fact, a recent study by the leading corrugated packaging company WestRock determined that more than four out of five …
In the copywriting world and elsewhere, the question remains: to use the Oxford comma or to eliminate it? Otherwise known as the serial comma, the Oxford comma remains a subject of considerable debate in multiple public and private circles. This notorious punctuation mark is succinctly defined by the Oxford University-affiliated Lexico as “an optional comma before the …
When it comes to effective digital apartment marketing, video has proven invaluable in a broad spectrum of circumstances and applications. According to recent statistics, more than 75% of Americans now shop online. This means that, whether they are buying groceries or searching for a new apartment, consumers are responding to the ample information and dynamic features that …
Here’s what brands can learn from the companies and product marketing agencies that know how to sell products and design experiences at the highest level. Slack, the social workplace messaging platform, has drawn lots of favorable notice in advance of its $23 billion IPO. If you’ve used it, you understand why Slack has grown so popular. The overall experience is …
In marketing, “transmedia storytelling” is a trendy buzzword. Marketers have often proclaimed the benefits of placing much of their advertising-driven focus on telling a compelling “story,” but what is actually represented by the story itself may be a bit hazy. That’s where the marketers at your favorite marketing agency in Orlando come in – we’ll …
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Studying Geico ads, your creative advertising agency can learn invaluable tools for your brand campaigns—making them more effective, memorable, and fun. Everyone knows Geico Insurance. Whether you’re a fan of the gecko, caveman, or another one of their mascots, we’ve all got to hand it to Geico for their incredibly well-done ads. We fully recognize …
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Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, …
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As the skincare market continues to expand, the time is right for starting your own company. You’ll never reach the level of success you desire, however, without establishing a disruptive brand that stands out from the completion. A 2019 study by the independent market research company the NPD Group singles out the prestige beauty market as one …
If you aren’t taking advantage of the power of brand video, then you’re ceding an important edge to your competitors. Here’s what you need to get started. Let’s say you’ve got an exciting new product and you want to introduce it to consumers in the most impactful way possible. How would you go about it? If …
