Consumer packaged goods marketing often experiments with the most innovative techniques and exposes brands to a breadth of campaigns touching multiple channels because they are attempting to reach a wide audience. As a result, CPGs have generated tons of data on the types of campaigns that work and don’t work. One of our favorite emerging …
Multi-Sensory Marketing Takes CPGs by Your Senses Read More »
Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what is ATSC 3.0? It’s the update that broadcast TV has been severely lacking. This new system will leverage current technologies to enhance picture, sound, framerate, and …
Next-Gen TV Trends and How They Can Impact Your Brand. Read More »
Customer insights are solid gold. They unlock the door to commercial innovation, help you understand the latent needs of your target audience, and spark ideas for future products. It would be hard for any marketer to dispute the value of market research. What we are going to dispute is the misconception that market research has …
4 Unconventional, Creative Ways to Perform Market Research Read More »
It’s time for a more data-driven approach, so let display advertising services take the wheel of your marketing strategy. Here’s an astonishing statistic: CMOs spend 20% of their budgets on creative, yet 71% of them don’t believe creative actually drives results. It’s a statistic that points to a much larger crisis of confidence within the marketing realm. …
How Pier 1 Increased Consumer Response Through Data Strategy Read More »
Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts. The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete …
How Can Small Banks Compete Against Large Banks? Supercharged SEO Read More »
Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …
How to Build Trust Through Community Bank Marketing Read More »
The decision to work with full creative brand consulting and media provider under one agency roof or many? It’s your choice…but make sure you chose wisely. Creative and media went their separate ways more than 30 years ago, when big New York agencies determined they could charge clients more money for distinct services. Today, however, we’re seeing …
Creative and Media Under One Roof: The Agency Model of the Future Read More »
UGC is an underappreciated technique used by creative brand consulting firms, yet provides overly successful content creation for your brand. It’s a fact of life that creative brand consulting firms are always in need of fresh and compelling content. Unfortunately, they often struggle to meet these demands. That’s because it typically requires time, talent and money to generate high-quality …
Struggling for Good Content? Consider the UGC Technique Read More »
Simplify your work efforts and partner with a video production company to bring your branded ads to the next level of sophistication. At this point, we’ve all heard countless messages about the critical role video plays in a modern marketing strategy. Yet we’re still surrounded by video content that’s flat, un-engaging and uninspiring. Many brands understand …
Simple Yet Breathtakingly Beautiful Video Ads is All it Takes Read More »
Utilize natural language processing (NLP) to increase your overall ROI by partnering with a digital marketing agency ASAP. Remember the first iteration of Siri on the iPhone 4s? She was charming but clunky – and ended up being more of a curiosity rather than a real voice assistant. Today, however, Amazon Alexa and Google Assistant are both powerful and …
Hey Alexa, Why is NLP Revolutionizing Marketing? Read More »
