Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …
Retargeting (or remarketing) is creepy, but it sure works Read More »
Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …
How to spend your Q3 and Q4 retail marketing dollars Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
A client I once worked with offered a series of language classes for a relatively low rate, yet the business had an extremely low conversion rate relative to the number of people who visited the site. This was one of the most affordable language programs in town, but conversion rates were at a dismal 4%. …
Optimizing Your Website Experience for Conversions Read More »
It’s time to have the talk- yes, the talk about scrolling. Everyone does it. You do it. We do it. Your grandmother does it. We all scroll through web pages- especially if we love the content. One of the biggest concerns brands have regarding their website is content exposure. The big question is, “Are visitors …
Venturing Beyond the Fold in Web Design, Exploring New Designs Read More »
I recently subscribed to an email list for a friend’s business. But, when I saw the first email newsletter, I found myself very uneasy. The business deals with photography and design, and yet the email that landed in my inbox was a bare-bones, plain text email. You’d think someone like that would put more care …
The Importance of the Role of Design in Marketing Read More »
For business owners who have never used Google Analytics, the breadth of customer data available can seem overwhelming. However, Google Analytics is an incredibly powerful tool for businesses of all sizes. It allows marketers an in-depth perspective of how people are using a company’s website, which can lead to much broader implications for branding, SEO …
4 Ways to Use Google Analytics to Improve Your Website Experience Read More »
In the era of the internet, it’s easy for the most amazing resort experiences to get lost in the endless stream of advertising and digital content. With so many resort options, resort marketers who truly want to break through the noise have a variety of tools in their arsenal to help them make the most …
7 resort marketing tips to help your bookings skyrocket Read More »
It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …
Why Your Brand Should Consider Using App Development Read More »
Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options …
How Website Optimization Can Help Grow Your Business Read More »
