5 Retail Trends Driving Sales Growth Today
In Retail Disrupted: What Shoppers Want from Brands Today, we uncover insights about how consumers prefer to shop in 2021.
DTC Marketing
The Price is Right: The Van Westendorp Pricing Model
As a consumer insights agency, we employ a number of quantitative and qualitative research methods to help our clients make data-driven decisions. We find that DTC and CPG brands often fail to spend much time researching product pricing. These businesses generally fall into two camps:
The Top 5 Shopify Plugins That We Can’t Live Without
As a Shopify development agency, we develop and enhance Shopify eCommerce stores for our DTC clients. Plugins give us an efficient way to customize our clients’ experiences and those of their customers. This customization translates into increased revenue and efficiency, equaling greater profits.
How Influencer Marketing is Reshaping Retail with Paige Garrett
Bigeye’s forthcoming national study reveals that among those who follow infuencers, 9-in-10 purchase a product after seeing it used or recommended by an influencer. Paige Garrett, Assistant Vice President at RVD Communications in New York, explains how influencer marketing is reshaping retail and why it redefines the shopper’s path to purchase. Paige also shares which tactics yield the most positive ROI and predicts where influencer marketing is headed in the coming years.
DTC Marketing Tips: Building a Great Online Community
The idea of building an internet community around a company might have first gained traction with software and technology developers. Tech companies often establish user communities to provide information and assistance to users and prospects. Company employees might have provided some of this support, but over time, other members started to contribute too.
Learn From These Amazon Bestsellers in Order to Beat Them
Millions of buyers search Amazon for new products and brands. See examples of the best Amazon eCommerce marketing in order to find ways to beat competition. When it comes to Amazon, lots of sellers say that if you can’t beat them, you should join them. That doesn’t refer to copying either the products or tactics …
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5 Successful DTC Launches With Podcast Advertising
Podcast advertising gives DTC brands a chance to connect with a wide, engaged, and growing audience. See five DTC advertising success stories. PPC, blogging, and social media advertising tend to dominate discussions about DTC marketing. These kind of conversations totally ignore the rapid growth of podcast advertising as an effective and increasingly popular promotional medium …
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CPG Digital Marketing: Top Trends and Tips for Your Brand
Most people still associate consumer packaged goods, or CPG, with items sold on the shelves of grocery, drug, and discount stores – but the category is actually much broader. CPG refers to the kinds of packaged products that people consume and need to replenish, like coffee, dog food, and soap. Historically, limited space on store shelves drove …
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DTC Marketing Subscription Box Tips to Move Your Brand
How successful DTC marketing companies use flexible plans, content, and pricing to attract and retain their valued customers. To improve returns on direct to consumer advertising, why not consider a subscription model? After all, it can help improve your company’s typical customer experience by offering convenience and discounts. At the same time, it’s likely to …
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Is the “Paradox of Choice” Ruining Your eCommerce Site?
According to the paradox of choice idea, offering too many choices can stress out customers, reduce conversions, and detract from business. The “paradox of choice” phrase comes from a marketing book and a Ted Talk by Barry Schwartz, a well-known psychology professor. On the surface, having plenty of choices seems like a very positive thing. Dr. Schwartz …
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