Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more …
Does the Need Still Exist for Brick-and-Mortar Banks? Read More »
Like tech geeks everywhere, the team at BIGEYE’s Orlando advertising agency was thrilled to hear about Apple’s latest innovation, the Apple Watch. Just like many moons ago when cellphones were limited to just calling one another, watches that simply tell time may be a thing of the past. But what is the implication of the …
How the Apple Watch Could Impact Marketing Efforts Read More »
On September 7, bitter football rivals University of Miami and University of Florida kicked off to a stadium full of screaming fans. Some people wait all year for football season (including the staff at our Florida advertising agency) – fanatics dress up in their favorite teams’ colors and enter stadiums full of pride, shooting down …
How to Sell Out a College Football Game Like A Pro Read More »
Beer companies get a bad rap when it comes to marketing beer to women. A recent article that appeared on Fast Company noted that 75% of beer purchases are by men. The article also went on to note that historically, beer companies have had trouble reaching females when it comes to marketing. These companies miss …
Maintaining Perspective When Marketing Beer to Women Read More »
As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing …
Sports Marketers Take Social Media Interaction To the Next Level Read More »
With over 400 million users, Google + is a marketing opportunity you can’t pass up. We recommend incorporating Google+ into the social media aspects of advertising campaigns for all of our Florida advertising agency clients. With an average referral rate, there is good potential for your business to get some great promotion from it. Take …
Which Brands are Using Google+ in an Innovative Way? Read More »
