Direct-To-Consumer

How Digitization is Eliminating the Need for Brick and Mortar Banks

Does the Need Still Exist for Brick-and-Mortar Banks?

Living in a digital age, we are privy to the technological shifts that are occurring on an everyday basis. Almost everything we do requires some assistance from high-powered technology, including handling our finances. The days of the brick-and-mortar bank location seem to be numbered, with many banking locations shutting down in favor of investing more …

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The Threat of an Empty Seat How to Sell Out a College Football Game

How to Sell Out a College Football Game Like A Pro

On September 7, bitter football rivals University of Miami and University of Florida kicked off to a stadium full of screaming fans. Some people wait all year for football season (including the staff at our Florida advertising agency) – fanatics dress up in their favorite teams’ colors and enter stadiums full of pride, shooting down …

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Beer Goggles Retaining Perspective When Marketing Beer to Women

Maintaining Perspective When Marketing Beer to Women

Beer companies get a bad rap when it comes to marketing beer to women. A recent article that appeared on Fast Company noted that 75% of beer purchases are by men. The article also went on to note that historically, beer companies have had trouble reaching females when it comes to marketing. These companies miss …

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Advantage Set How Sports Marketers are Taking Social Media Interaction to the Next Level 1200x600 c default

Sports Marketers Take Social Media Interaction To the Next Level

As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing …

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Which brands are using Google in an innovative way 1200x600 c default

Which Brands are Using Google+ in an Innovative Way?

With over 400 million users, Google + is a marketing opportunity you can’t pass up. We recommend incorporating Google+ into the social media aspects of advertising campaigns for all of our Florida advertising agency clients. With an average referral rate, there is good potential for your business to get some great promotion from it. Take …

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