Beer companies get a bad rap when it comes to marketing beer to women. A recent article that appeared on Fast Company noted that 75% of beer purchases are by men. The article also went on to note that historically, beer companies have had trouble reaching females when it comes to marketing. These companies miss …
Maintaining Perspective When Marketing Beer to Women Read More »
The marketers at the fast food chain restaurant Checkers had it right back in 2000, when they introduced the slogan “You gotta eat.” It’s true… Americans eat an average of three meals of day, spending an average of $2,700 per household eating out annually (and often times, even more in young, urban areas like Orlando, …
Four Tips for Restaurant Marketing and Social Media Read More »
It’s a tale of two companies. The first, a major flash sales company that scaled at an unprecedented rate, only to find itself in the trenches within a year of its IPO. The second, a company that organically grew from the ground up with staying power to become one of the leading grocery store chains …
Crash & burn: A story of overzealous growth & what NOT to do Read More »
As a young advertising/marketing professional and food fanatic, I can’t help but see my two worlds collide on a daily basis. I’m a big admirer of locally owned restaurants and the more I continue to experience Orlando’s growing culinary scene, the more something obvious sticks out to me: As a restaurant’s social media goes, so …
Restaurant success depends on its social media campaign Read More »
