Insights

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CBD Marketing in 2021: What You Need to Know

A report by Bigeye, an Audience-Focused, Creative-Driven, Full-Service Advertising Agency devoted to creating CBD marketing campaigns that drive conversions. The Quick-Takes CBD is 2021’s Breakout Product Not only are CBD products flying off retail shelves everywhere, the product has ignited a firestorm of cultural conversation and consumer interest. If you’re in the CBD advertising business, that’s …

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How to Build an Empathetic Marketing Strategy in 2021

In this webinar, Bigeye Senior Strategist Dana Cassell explores exercises and marketing strategies for brands to successfully position their companies in in a world of unprecedented times. 2020 uncovered new challenges for marketers that we have never encountered before. The many events of last year have shaped the fabric of society, and how we should …

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eCommerce

Top eCommerce Trends: Shoppable Posts and Social Shopping

Along with eCommerce, social commerce has experienced a book with social sites adding more eCommerce and eCommerce adding more social selling. Lots of people think of shopping as a social activity. Even before the internet, friends and family influenced buying and very often, accompanied each other to enjoy the shopping experience. In addition, celebrities and …

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Amazon Guide for 2021: Amazon Selling Tips to Grow Sales

Boost Amazon marketing sales with optimized product listings, display ads, reviews, and Amazon promotions, and great products. Competition from large retail chains and online sellers forced many Main Street businesses to struggle. Social distancing measures and changing consumer habits especially accentuated pressure on small- to medium-sized companies during 2020. Still, this marks the beginning of …

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experiential marketing

Experiential Marketing in 2021: Growing Customer Connections

Adapting experiential marketing to coronavirus and digital competition through in-person, design, or virtual events to grow brands and markets.  Sometimes called engagement or event marketing, experiential marketing offers an almost unrivaled chance to help meet such diverse marketing goals as increasing brand recognition, sales, and customer loyalty. It works by enhancing connections between brands and customers in …

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How to Build an Email Strategy to Grow eCommerce Marketing Sales

Build a customer- and growth-focused eCommerce email strategy to attract, retain, and satisfy customers by relying on accessible eCommerce tools. In addition to causing dozens of other disruptions, the pandemic drastically changed the way most consumers shop. In particular, people turned to online shopping for additional convenience and of course, to avoid crowds. Even though …

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Sustainable Packaging Design Connects DTC Brands With Customers

Once very rare and now more common, DTC companies can still deepen their connection to customers with sustainable packaging design. Warc, a marketing insights platform company, says that direct-to-consumer businesses have generated plenty of market disruption in the past few years. These DTC brands rapidly evolved from startups and gained significant market shares from established competitors. …

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Everything You Need to Know About Living in Nashville, TN

Learn everything you wanted to know about what makes Music City so great to live in from the people that call it home. Download our Nashville, Tennessee Report to review all of the details. Introduction The capital city of Tennessee, Nashville is the 23rd-most populous city in the United States and the seat of Davidson …

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