Marketing/Business Archives

How Can Small Banks Compete Against Large Banks? Supercharged SEO

Leave a Comment / Banking, Creative & Production, Marketing/Business, Media & Analytics, Search Engine Optimization, Website Development / By bigeyeuser

Supercharge your SEO services and launch your community bank into the future with these key digital marketing strategies and concepts. The banking industry has been consolidating for 30 years, dropping from 14,000 banks in 1985 to fewer than 5,000 today. With smaller players being swallowed by industry heavyweights, it’s natural for community banks to wonder how well they can compete …

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How to Build Trust Through Community Bank Marketing

Leave a Comment / Banking, Branding, Creative & Production, Identity, Marketing/Business, Persona Building, Voice Development / By bigeyeuser

Leverage the unique opportunities of a small bank to drive effective community bank marketing strategies that will turn your small branch into big business. Many agencies and marketers like to think that finance is a big mystery—an animal all its own with completely different rules. In some ways it is, but in most ways, it …

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How to Effectively Optimize Your Credit Union Marketing

Leave a Comment / Audience, Banking, Consumer Insights, Marketing/Business / By bigeyeuser

Similar to that of banks and financing in general, the key to credit union marketing is to always be human and treat your consumers the same. Anyone looking to craft an effective credit union marketing plan first needs to understand the institutions themselves. So, let’s go over what sets credit unions apart from banks. Every …

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3 Things to Unlearn About Video Game Marketing for Your Brand

Leave a Comment / Branding, Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Gaming is a 2.3 billion global person market, not tapping into this video game marketing arena is a huge loss of opportunity. There are a lot of things that people think they know about marketing to gamers. Forget all of it. The gaming world is a lot more like the mainstream world than most would …

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Huge changes ahead for Google ad agencies and why you should care 1

Huge Changes Ahead for Google Ads Agencies and Why You Should Care

Leave a Comment / Marketing/Business / By bigeyeuser

Advertising through Google is essential to today’s marketing landscape, so get ready for a huge industry shift to first-price auction bidding. So, what is first-price auction, and how is it different from second-price auction? The answer is simple: payout. The second-price auction is the system Google has been using. This way, the bidder only pays …

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A Successful Night Envisioning the Future of Advertising

Leave a Comment / Marketing/Business / By bigeyeuser

An event that brought industry leaders together to share insight on the future of advertising and how to adapt across industry disciplines. Envision was hosted by BIGEYE Advertising Agency and featured 4 speakers who spoke on their industry experience and predictions for future insight. This 3-hour cocktail attire event on March 28, 2019, was an …

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Opt-Out of the Marketing Arms Race, Win the War for Buyer Loyalty

Leave a Comment / Education, Marketing/Business / By bigeyeuser

It’s time to prioritize: Pull out of the marketing arms race and jump into battle with buyer loyalty through multi-channel marketing services. Are you marketing to consumers — or to your fellow marketers? It might seem like an obvious question, at least superficially. Yet if you look deeper into how your multi-channel marketing services are designed and …

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Want Your Next Marketing Campaign to Be Great? Demand Originality

Leave a Comment / Branding, Identity, Marketing/Business / By bigeyeuser

Take a stance alongside a creative brand consulting firm to strategically place you at the intersection of originality and personality. The phrase “there’s nothing new under the sun” is pretty old itself — it’s the source is the Book of Ecclesiastes. Yet that ancient proverb is still relevant today, as it’s also the lament of …

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Momo Was a Hoax, Making a Bigger Challenge for Today’s Brands

Leave a Comment / Marketing/Business, Media & Analytics / By bigeyeuser

Work with a media planning agency today to keep social media trends, like Momo, from negatively impacting your brand’s trustworthiness. Momo — an exceptionally creepy Japanese sculpture — was likely responsible for thousands of terrified PTA meetings over the last few weeks. Yet brands have reason to worry as well. While Momo may not have been all she …

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Why Replacing the Last Click Model is Imperative for All Brands

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When it comes to updating software we tend to delay changing out the systems we already use, which is why making a partnership with an attribution modeling company is crucial. The last click attribution model isn’t just antiquated in today’s advertising and marketing world — it’s been outmoded for years. In order to remain competitive, brands that …

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