Admit it — you’re not a fan of ad breaks. Almost everyone wishes they could skip the ads that play before a YouTube video, or in between Spotify songs. More importantly for advertisers, about 25% of people act on the impulse by using ad blocking software. You might think that an innate dislike of advertising is driving this behavior; however, that’s not …
A Creative Brand Consulting Guide: Let Consumers Skip Your Ads Read More »
It’s no surprise that so many companies are enamored with the idea of e-commerce. After all, what’s more, attractive than the notion of having billions of potential customers just a click away? Yet potential, in this case, doesn’t always meet performance. For far too many companies, their e-commerce strategies simply aren’t gaining the necessary traction. …
Malls are Migrating Online: E-Commerce Development Defines Success Read More »
For consumers, Amazon is the gift that keeps on giving. For legacy retailers, however, the online retail giant is poised to be a holiday Grinch of epic proportions. With the brick and mortar retail industry in serious trouble, the holiday season has become absolutely critical to the prospects of businesses such as Sears and J.C. Penney. Profits …
Why Eight Major Retailers Need a Holiday Season Miracle Read More »
Rebranding…it’s not just for businesses. Look no further than the example of Stefani Germanotta, better known as “Lady Gaga.” Fans know that Gaga has reinvented herself numerous times in a musical context: She began as a neo-burlesque club act and New York cult sensation, before exploding onto the scene as a world-conquering, meat suit wearing, dance music pop …
A Star is Rebranded: What Your Business Can Learn from Lady Gaga Read More »
In the world of high technology, you’ll sometimes hear about a line being drawn between those who make and those who sell. The implication, of course, is that those who make require more talent than those who sell. Upon even the swiftest examination, however, that argument falls to pieces. After all, Steve Jobs wasn’t a coder. …
Determining Your Marketing Budget Sweet Spot for The New Fiscal Year Read More »
If a social network shuts down — but nobody’s on it — does it make a sound? In the case of Google Plus, the answer is “yes” — and that sound you’re hearing is outrage about subpar security practices. Given its paltry user numbers, Google’s decision to shutter its little-loved Google Plus social network was …
Hacktober: Why Social Media Networks Can’t Keep You Digitally Safe Read More »
Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …
Why Building a Fence Is the Best Recipe for Restaurant Success Read More »
It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …
Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets Read More »
For Facebook, 2018 hasn’t been smooth sailing. Unfortunately for the company, the Cambridge Analytical scandal shined an unflattering light on the company’s privacy protocols. While younger users continue to use the platform numbers are definitely lower. A recent hack may have exposed the personal details of 50 million people and the company’s stock price has lagged. Yet — if …
Everything You Need to Know About Facebook’s Rebranded Canvas Ads Read More »
Few would deny the globe-conquering vision of Jeff Bezos and Amazon. When others were scoffing at the potential of e-commerce, Bezos was busy laying the groundwork for the world’s first “everything store.” Yet what if flipping retail from something you do in a store to something you do in your pajamas is only the beginning? What if you could turn the …
Amazon Scout: The Newly Debuted Pinterest Competitor Read More »
