Marketing/Business

Chipotle, the famous fast-casual Mexican restaurant, ended years of burrito purism with a recent menu expansion. Along with the usual overstuffed Mission-style burritos, customers can soon order quesadillas, nachos, milkshakes, avocado tostadas, and salads. Nachos and quesadillas at a Mexican restaurant? And they said innovation was dead. Now, don’t get us wrong — we love Chipotle. They’ve been good to us, with …

Chipotle’s new menu: How good marketing trumps bad queso Read More »

In 2016, Personal Wine, one of the largest corporate branded wine providers increased their traffic over 70% by harnessing an unbeatable inbound marketing strategy. And it didn’t cost them a single media dollar. Inbound marketing gives your PPC and ad budget a break by attracting pre-qualified leads through stellar, well-positioned content — think highly informative …

Why your inbound marketing strategy will be the key to your success Read More »

As we detailed in our previous post, sequential marketing offers brands an innovative and fresh approach for consumer engagement. By creating compelling and emotionally resonant narratives — and presenting them as advertisements in sequential order across a variety of devices or platforms — businesses are reaping extraordinary benefits in terms of customer engagement and sales. …

How to develop a successful sequential marketing plan Read More »

The best marketing ideas are also designed to work hand in glove with our natural tendencies as consumers. That’s exactly what sequential marketing campaigns are designed to do. As humans, we love narratives, patterns and puzzles. For as long as people have been entertaining each other, we’ve known the value of a good story — …

Sequential marketing explained: A new approach for lead conversion Read More »

To help you lay the groundwork for marketing success, let’s discuss the basics of running a global brand campaign, and the pitfalls you’ll need to sidestep. Global marketing strategies 101 If you’re a smaller business, the idea of a global marketing campaign may seem a bit ambitious. Yet the truth is that traditional barriers to …

How to Develop a Global Marketing Strategy and Brand Campaign Read More »

Influencer marketing isn’t new – in fact, almost 70% of brands already use this tool according to the annual Influencer Marketing Report hosted by Forbes. What’s changed is how people use it. Using the internet to enhance our lives has become almost second nature. Five or ten years ago, tagging a mobile GPS to remember your …

Understanding the Top Trends Within Influencer Marketing Read More »

While TV ads aren’t suitable for every product, you need to look no further than brands such as Proactive, the Magic Bullet, or George Foreman to understand how longer advertising segments – also known as direct response television (DRTV) – can educate and engage audiences. Reframing personal case advertising as education: Trademark DRTV tools such …

TV Ads Aren’t Just a Thing of the Past? Personal Care Ads are Back Read More »