As we pass over into a new decade, video marketing continues to produce exceptional results for businesses around the world. In 2020, the overwhelming majority of industry authorities confirm that video marketing remains a key driver of advertising and branding efforts in the United States and around the world. Now in its sixth year, the …
Shopify, one of the world’s fastest-growing e-commerce platforms, is growing at such a rapid rate that it’s projected to overtake eBay as the second-largest e-commerce platform in 2020, according to CNBC. While that kind of growth offers massive opportunity for Shopify retailers, it’s also quickly becoming a much more competitive space. Shopify now has more than 1 million merchants …
Chances are good that you’ve used Siri, Alexa, or a similar AI voice assistant over the recent months or years, but have you stopped to consider the tremendous potential of voice marketing? Leveraging the power of voice user interfaces such as Apple Siri, Amazon Alexa, and Google Assistant, voice marketing is poised the become the …
Will 2020 Be the Breakout Year for Voice Marketing? Read More »
As high-tech digital analytics continues to rule the virtual marketing world, don’t forget to collect real-world marketing data including the valuable information gleaned from packaging design testing. Make no mistake: product packaging is integral to product sales. In fact, a recent study by the leading corrugated packaging company WestRock determined that more than four out of five …
Influencer marketing continues to grow at an extraordinary rate. Yet the field is on the verge of an even greater transformation. Here’s why. Influencer marketing as a general concept stretches back to early 20th century consumer advertising, when athletes, actors and astronauts were turned into pitchmen extraordinaire. Yet influencer marketing in the modern sense has been around for little …
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Before you can present a cohesive brand image that allows your company to communicate with a singular brand voice, you must determine and develop your company’s unique brand identity. Even seasoned business leaders and marketing professionals can get a bit lost when it comes to the complexities of branding methodology and contingent content marketing processes. …
Effectively measure how customers perceive your brand by leveraging the power of these five essential perception research methods. Like beauty, brand perception is most decidedly in the eye of the beholder. As Forbes Magazine succinctly puts it, “Brands are not just what they say they are. Brands are what consumers say they are. A brand’s true identity …
Although the business naming process is far from exact, you can develop a formula to find a name that can rocket your company to success and sustain ongoing growth. Would a rose, by any other name, truly smell as sweet? Romeo may think so in regard to his fair Juliet, but in the business world, …
You may think that you already know your target marketing audience, but without persona development, you may be shooting in the dark. It’s marketing 101: The first step to effective branding and advertising is knowing your audience. And there is no better way to fully understand your audience than a well-crafted buyer persona. Forbes Magazine …
At the beginning of the new decade, we are poised on the precipice of big changes when it comes to driving brand strategy for your company. Looking to expand your company’s brand outreach over 2020 and into the new decade? Here are just a few tips to stay ahead of the pack in a rapidly …
How to Take Your Brand Strategy to the Next Level in 2020 Read More »
