If you’re not embracing environmental branding for your financial institution, you’re missing out on a key piece of the overall marketing puzzle. Companies in the retail sector have long leveraged the power of the branded environment (incorporating an organization’s brand and the distinctive characteristics of that brand into the interior and/or exterior design of its …
A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …
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How can you tell when your existing apartment brand is no longer working, and if you should pursue rebrand apartment marketing? These tips can help you decide. The importance of a strong apartment brand Every good apartment marketer is well aware of the value attached to touting the key features and amenities of their units …
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Pets have graduated to full-fledged family members. Here’s what brands need to know to ensure their pet product marketing is keeping pace. Pets aren’t really pets anymore. Today, many people are more likely to regard themselves as “parents” rather than “owners” of their animals — and they want the very best for their children. Pet …
Not a Pet, But a Family Member: The Evolution of Pet Marketing Read More »
Don’t let your business hit rock bottom before considering a DTC marketing agency who can help you achieve your marketing and advertising goals. Direct to consumer advertising and marketing is drawing a wealth of buzz — and for good reason. The DTC model is now a priority for enterprises across the spectrum. And a DTC marketing agency …
Direct to Consumer Marketing: Ignore it at Your Peril Read More »
Read why place branding has become a key differentiation strategy for cities and towns seeking to compete for a larger share of tourism dollars. Corporations have long known the value of branding — and in the age of social media influencers, personal branding has also become routine. Yet there’s another branding category that often flies beneath the …
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When it comes to effective digital apartment marketing, video has proven invaluable in a broad spectrum of circumstances and applications. According to recent statistics, more than 75% of Americans now shop online. This means that, whether they are buying groceries or searching for a new apartment, consumers are responding to the ample information and dynamic features that …
Bitcoin is disrupting the banking sector by creating enormous interest among institutional investors, creating a need for smart FinTech strategy for brands. 2018 was a tough year in the cryptocurrency space, as the value of Bitcoin tumbled from $20,000 to below $4,000. 2019, however, has been a different story, with the market rebounding and cryptocurrencies …
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Here’s what brands can learn from the companies and product marketing agencies that know how to sell products and design experiences at the highest level. Slack, the social workplace messaging platform, has drawn lots of favorable notice in advance of its $23 billion IPO. If you’ve used it, you understand why Slack has grown so popular. The overall experience is …
Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …
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