Successful pet care marketing means watching current pet care trends, as pet owner desires and behaviors continue to change fast. An apparent immunity to economic downturns, rapid growth, and a rising share of sales from eCommerce made the pet supply market one of the shining stars of the past year. Still, as Common Share punned, some …
Pet Care Marketing: How Trends Provide Growth Opportunities Read More »
DTC brands are known for their clever, original, and on-trend ads. Read what we can learn from the pet product marketing tactics Chewy.com uses to connect with audiences. In a few short years, DTC (or D2C) brands have gone from a novelty to an essential part of the lives of most consumers. Emarketer forecasts that …
Pet marketing in 2020: Consumer confidence may have waned, but pet owners still spend money on their dogs, cats, and other pets. COVID-19 has generated plenty of concerns about health and finances all over the world. This global pandemic may have initially begun when the virus jumped from an animal to a human host. On …
Online Pet Marketing During and After the COVID-19 Crisis Read More »
Find out how the coronavirus pandemic has impacted pet product sales, and how your pet product marketing can take advantage of opportunities. In the past, marketers thought of pet product marketing as reliably recession-resistant. According to Pet Food Industry, an industry journal, that proved true both after 911 and during the Great Recession of 2008. In …
The pet industry has never been more competitive. Here’s what you need to know about making pet product videos that engage audiences. It’s hard to understate the affection people have for their pets. According to the American Pet Products Association, the pet industry now averages more than $99 billion annually in sales, and is one of …
How to Create the Most Compelling Pet Product Videos Read More »
Don’t knock influencer marketing when building your strategy for pet products. This type of marketing amplifies word-of-mouth marketing through social media. Do you trust a random TV actor pitching a product? What about a celebrity pitch person — someone you’re familiar with? Would you trust this person more? How about a close personal friend whose opinions you …
Don’t Ignore Influencer Marketing for Your Pet Products Read More »
Pets have graduated to full-fledged family members. Here’s what brands need to know to ensure their pet product marketing is keeping pace. Pets aren’t really pets anymore. Today, many people are more likely to regard themselves as “parents” rather than “owners” of their animals — and they want the very best for their children. Pet …
Not a Pet, But a Family Member: The Evolution of Pet Marketing Read More »
The 2019 Global Pet Expo shined a light on some of the most interesting trends in pet ownership and pet care marketing. Here’s what we learned. If you want to keep your finger on the pulse of what’s happening in the world of pets, the Global Pet Expo is a required stop. Much as the …
The Latest and Greatest from the Global Pet Expo Read More »
Millennials are a natural audience for pet food marketing — but they shouldn’t be your sole focus. Let’s find out why casting a wider net is the smarter play. We get it — millennials are the cat’s pajamas. They represent a huge generation with a lot of buying power. Thousands of bloggers have written millions …
Pet Food Marketing: Why Millennials Shouldn’t Be The Sole Focus Read More »
