The 2019 Global Pet Expo shined a light on some of the most interesting trends in pet ownership and pet care marketing. Here’s what we learned. If you want to keep your finger on the pulse of what’s happening in the world of pets, the Global Pet Expo is a required stop. Much as the …
The Latest and Greatest from the Global Pet Expo Read More »
The “pet owner” is fast being replaced by the “pet parent”. Let’s discover how smart pet product marketing can reach this key demographic. Pet parent vs. pet owner — it’s a distinction that has launched a million angry polemics in online comment sections. Yet lost in these arguments as to who truly deserves to be …
CBD has gone from fringe to mainstream in record time — and treating pets with CBD is the latest trend. So what does this mean for pet care marketing? Step into any CVS or local convenience store and you’re likely to be surrounded by CBD-infused products. In a very short period of time, CBD supplementation …
Why the Market for Pet CBD Supplements and Treats is Booming Read More »
Millennials are a natural audience for pet food marketing — but they shouldn’t be your sole focus. Let’s find out why casting a wider net is the smarter play. We get it — millennials are the cat’s pajamas. They represent a huge generation with a lot of buying power. Thousands of bloggers have written millions …
Pet Food Marketing: Why Millennials Shouldn’t Be The Sole Focus Read More »
