Often in need of relatively short-term housing while completing their studies, college renters have long been key drivers of the apartment rental market. But what, exactly, are they looking for in an apartment? From short-term tenet agreements to increased risk of property damage, renting to college students has its obvious pitfalls. However, college towns remain …
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Two up-and-coming buzzwords in the worlds of residential real estate and property development marketing, co-living and co-housing draw upon the best of historical traditions and new trends to create shared living environments and communal spaces. There is certainly nothing new about shared living spaces. Offering co-living home options in major cities that span the United …
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A proven technique for expanding audience for multifamily property developers, look-alike modeling should be a key component of any advertising campaign. Look-alike modeling defined Look-alike modeling certainly isn’t a new technique on the modern marketing landscape, but far too many multifamily developers and apartment complex owners fail to grasp just how valuable it can be …
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How can you tell when your existing apartment brand is no longer working, and if you should pursue rebrand apartment marketing? These tips can help you decide. The importance of a strong apartment brand Every good apartment marketer is well aware of the value attached to touting the key features and amenities of their units …
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When it comes to effective digital apartment marketing, video has proven invaluable in a broad spectrum of circumstances and applications. According to recent statistics, more than 75% of Americans now shop online. This means that, whether they are buying groceries or searching for a new apartment, consumers are responding to the ample information and dynamic features that …
Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …
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In light of the supreme importance of your apartment complex brand, you’ll want to enlist the help of top professionals to help develop and maintain it. But how can you find the best apartment marketing company for you? Why Branding is Essential for Your Apartment Complex If you are in the process of launching your …
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In the highly competitive residential real estate sector set your high rise apartment marketing apart by stressing the unique value, benefits, and features of your available units. High Rise vs. Low Rise Apartments Before discussing elements of effective marketing strategy for high rise apartments, it is essential to determine what, exactly, a high rise apartment …
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An apartment complex rebrand is certainly nothing to be taken lightly. If you choose to do it, make sure that you do it right by choosing a rebrand apartment marketing company that adheres to these guidelines. The Benefits of a Well Timed and Executed Rebrand No matter how much time and energy you put into the …
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The best creative agencies for apartments have developed considerable expertise in the identification, analysis, and prediction of consumer activities through the drafting and use of customer journey maps. What is a Customer Journey Map? In much the same way that a geographic map displays specific details of a certain tract of land, a customer journey …
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