Most Airbnb business comes from millennial travel, so resort marketing needs to offer the travel experiences millennials still crave. Like a lot of services offered by the new sharing economy, Airbnb’s business model appeals to many millennial travelers. And since millennials now make up not only the largest generation — but the biggest one in …
Is Airbnb Beating Resorts for Millennial Travel Bookings? Read More »
Smart hotel marketing involves focusing on existing demand, offering value, and targeting demand during and after Coronavirus. If you work for a hotel or hotel marketing company, nobody needs to tell you that the COVID-19 outbreak has seriously impacted your business. During the best of times, hotel marketers operate in an extremely competitive environment. For …
Smart Hotel Marketing: How Hotels Can Fill Reservations Now Read More »
Place branding ideas that will strategically enhance your hotel marketing efforts and assist in post-coronavirus recovery. Place branding refers to creating an identity for a location, such as a city, town, or state. The idea started to gain traction a few years ago as a way to attract visitors, businesses, investors, and residents to various …
Using Place Branding to Restart Marketing in Travel and Tourism Read More »
In a lot of ways, developing an effective theme park marketing strategy evokes quite the “roller coaster” of experiences. There are highs and lows and oftentimes, it even throws you for a loop! But- it doesn’t have to always be that way, particularly when you have a good sense of what your target audience is …
Transmedia Storytelling as an Effective Theme Park Marketing Strategy Read More »
Place branding has become a critical tool for municipalities seeking to draw tourist dollars. Here’s what you need to know about how it works and how to implement it. Do you live in a city — or a destination? If the answer is the latter, then there is an excellent change that your environment has …
Whether guests visit your destination to stay in rustic, canvas yurts under the stars, or pay premium prices to be wined and dined by celebrity chefs and sommeliers — everyone is looking for something that fits their tastes, needs, and lifestyle. Persona marketing helps tourism and hospitality brands define their target audiences and set themselves …
Why persona marketing is the key for your tourist destination Read More »
Did you know that 66% of U.S. Consumers watch travel videos when thinking about or planning at trip to inform their purchasing decisions, according to Tubular Insights? And did you know that by 2019, Cisco predicts that over 90% of the internet bandwidth will be used by video media? We’re sensing a trend here. Video …
How video links can transport your tourism marketing to the future Read More »
A little over a year ago when the Oculus Rift, the first mainstream virtual reality machine, was released to the public, some tourism marketing brands feared the technology could make travel obsolete. As this technology continues to improve, we beg to differ. By 2020, Tnooz projects that virtual reality will be a $20 billion business …
How your tourism brand can benefit from the $70B VR industry Read More »
Tourism analytics are a real asset for tourism-based businesses. Data can help you understand seasonal trends, know what your competition is doing, and support your customers’ purchase and planning process. Everyone has suggestions on what to track, what tools are best, and how to link it to your business insights. The good news is, there …
The only four things you need to know about tourism analytics Read More »
We’ve shared our views on why video marketing and production matters more than ever before and how tourism marketing can benefit from video in the past. And, for our advanced readers who are already on the trend, we want to take things one step farther. Videos link channels across tourism marketing outreach When customers receive an …
Why you need to include video marketing in your tourism outreach Read More »
