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Bigeye Announces Key Promotions to Support Continued Rapid Growth

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ORLANDO, Fla., Sept. 24, 2019 — Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has announced the promotion of three staff members who are central to its expansion strategy following a recent long-term planning initiative. Sandra Marshall, Bigeye Director of Client Services, has been named Vice President of Client Services. Seth Segura, Bigeye Creative Director, will assume the role …

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Multi-Sensory Marketing Takes CPGs by Your Senses

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Consumer packaged goods marketing often experiments with the most innovative techniques and exposes brands to a breadth of campaigns touching multiple channels because they are attempting to reach a wide audience. As a result, CPGs have generated tons of data on the types of campaigns that work and don’t work. One of our favorite emerging …

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Why marketing to generation Z isn’t as easy as you think

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Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …

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How mobile marketing “micro-moments” can increase sales and ROI

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One of Google’s most valuable assets is its data, of course, which is why we carefully adhere to their best practices about “micro-moments” anytime we help our clients build a new mobile marketing strategy. As Google describes, “micro-moments occur when people reflexively turn to a device — more often than not a smartphone — to …

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The real reason we start celebrating Christmas in July

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Craft Creative Cross Channel Campaigns: Every year, Bergdorf Goodman creates elaborate holiday window scenes in their flagship New York City store. These themed displays are a highly anticipated holiday tradition that shoppers consistently look forward to every season. To build excitement, Bergdorf begins previewing their displays months in advance with Instagram and YouTube “teasers.” This …

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Nursing home marketing & print ads go hand-in-hand

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If we were to tell you that print ads go hand in hand with nursing home marketing, you might be tempted to reach for a joke about the slow decline of the print industry and aging clients’ reticence to adopt new marketing technology. It’s true that print ads do perfectly complement and support nursing home …

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Read how Apple caught up to Google Play’s app feedback feature

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Apple’s App Store and Google Play have been neck to neck, with 2.2 and 2.8 million apps for download respectively. Both big-name brands have been striving to set the tone for developers and marketers hoping to break through the clutter with the “next big app.” … And on March 27th, Apple just tightened the race …

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Real estate profs: Our PPC advertising can decrease your CPC

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We already told you that search optimization is a critical success factor for real estate marketing. What we didn’t tell you was that our PPC advertising agency can actually lower the cost of your CPC campaigns. It’s vital to utilize natural as well as paid channels to reach people who are researching housing options. The trick is …

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4 marketing secrets to increase customer engagement in hospitality

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Having an amazing destination or an amazing hotel isn’t enough to keep today’s jet set consumers coming back to your property for their annual vacation anymore. There are simply too many other enticing options vying for their attention and disposable income. But as US unemployment rates drop to the lowest they’ve been in close to …

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10 things healthcare providers should know about content marketing

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If you’re in the healthcare industry, a strong content marketing strategy can help you differentiate your practice from your peers, or position your organization as a subject matter expert. Although you may be dealing with more complicated or sensitive topics, the basic principles for successful healthcare marketing campaigns aren’t much different than if you were in the …

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