A Beauty Marketing Agency That Does Its Homework
Most agencies guess what beauty buyers want. We run our own consumer research first, then build the brand strategy, creative, and paid media around what it actually says. That's how we've grown skincare, supplement, and wellness brands you'd recognize.
Skincare. Supplements. Cosmetics. Wellness. That's the Lane.
We work with consumer beauty and wellness product brands. The ones on shelves, in carts, and in bathroom cabinets. If you're a mid-market or enterprise brand competing against companies with three times your media budget, you're who this page is for.
See If We're a FitClean, clinical, and derm led lines.
Ingestible beauty and functional formulas.
Color, complexion, and creator content at volume.
Sleep, stress, recovery, and daily rituals.
Scalp, growth, styling, and texture.
Functional drinks and beauty from within.
What We Do for Beauty and Wellness Brands
Six capabilities, one team, no handoff gaps. Strategy, creative, research, and media sit in the same room.
Consumer Research and Insights
EyeQ gets answers from real beauty buyers in days. Concept tests, claims tests, packaging reads, pricing studies. You stop guessing what she wants and start knowing.
Beauty Brand Strategy
Positioning, brand architecture, and messaging frameworks. Category audits, competitive share of voice, and the story that separates you on a crowded shelf.
Creative and Packaging Design
Identity systems, packaging and label design, campaign creative, PDP and retail assets. Art direction built to survive the three second shelf test.
Paid Media and Amazon
Paid search, paid social, Amazon Sponsored Ads, and retail media. Unified measurement and incrementality testing, so every dollar maps to real revenue.
Ecommerce and DTC Growth
Product page optimization, CRO testing, subscription and loyalty programs, lifecycle email and SMS. Built for brands selling direct and through retail at once.
Videography, Content and Organic Social
Video production, product and lifestyle photography, creator style content at volume, plus platform strategy. Not a post calendar somebody's nephew runs.
Demand Isn't One Channel. It's the System.
Most beauty brands run paid, search, email, and social in separate boxes with separate scoreboards. Paid buys traffic lifecycle never captures. SEO builds content paid never uses. We run acquisition, conversion, and retention as one program, accountable to one outcome, so every media dollar compounds instead of competing.
Amazon captures the intent that already exists. Your own site creates it. Same strategy, two jobs. We also structure your brand for AI search, so language models cite you as the answer, and we're buying ChatGPT Ads while the playbook is still being written. Before we scale anything, we fix the measurement layer so you can tell what a channel created from what it just took credit for.
Beauty Brands We've Grown
Nutrafol
A science backed brand in a hype driven category. Brand campaign and creative.
Luma & Leaf
Clean skincare on the most crowded shelf in beauty.
Buffbunny
A community built brand scaling past its founder audience.
Flex
A category where the advertising rules are stacked against you.
Since 2002. Zero Autopilot.
Bigeye has been building consumer brands since 2002. Full service means the research, the strategy, the creative, and the media live under one roof and actually talk to each other. And because you'll wonder: yes, we're the agency with the tagline about not sucking. We stand by it.
Before You Reach Out
What does a beauty marketing agency do?
Positioning, creative, packaging, paid media, ecommerce, and consumer research for beauty and wellness product brands. At Bigeye it starts with research on your actual buyers, then everything else gets built from that.
Do you work with supplement and wellness brands or just cosmetics?
Both. We work with all sorts of brands across health, beauty, and wellness, large and small. If it's a consumer product in that aisle, physical or digital, it's our lane.
What size brands do you work with?
We work with startups through enterprise consumer brands. What matters is a real product line and a real budget behind it, not company size.
Do you work with salons, spas, or medical practices?
No. If you're a salon, a medspa, or a practice, we're not your agency, and we'd rather tell you now than after a call. We work with beauty and wellness product brands, not local service businesses or healthcare providers.
What's EyeQ?
Our proprietary rapid consumer intelligence platform. We use it to test concepts, claims, packaging, and creative with real consumers in days, so beauty brand decisions get made on data instead of instinct.
Where are you located and who do you serve?
Headquartered in Orlando, working with beauty and wellness brands across the US.
Tell Us What You Sell. We'll Tell You What We See.
One conversation with a strategist who has run beauty and wellness accounts. Not a form robot.