In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …
How to Create Great, Shareable Content For Your Business Read More »
According to www.restaurant.org, America’s restaurant industry currently employs 12.9 million people—10% of our overall workforce—and more than 970,000 dining establishments serve some 130 million hungry mouths per day. That’s a lot of “order ups.” While there’s no arguing the prolific nature of the business, there also exists a widely held belief amongst independent practitioners that …
Social Networking & its Effect on the Ind. Restaurant Industry Read More »
Outside of social media marketing, I hear it everywhere. “Follow me, and I’ll follow you back!” and advice suggesting that a Twitter user follow every one of their own followers. Usually, this is the type of thing said by motivational speakers, life coaches and other types of people who don’t truly understand marketing. To some …
Why Follow-for-Follow Creates an Inauthentic Brand Experience Read More »
In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining. These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …
How to Reach the Female Sports Fan In Your Market Read More »
Earlier this year, I wrote a post about the impact of content marketing in 2013. Since that time, more than a few people have wanted to know more about what I meant… what is content marketing? How can I use it to help grow my business? Is it expensive? So, I thought it would be …
Content is King at Our Florida Advertising Agency Read More »
We are very happy to announce the arrival of Senior Graphic Designer Dori Hejtmanek to BIGEYE. Previously, Dori worked with the Progressive Communications Design Group for more than 14 years. She joined our team in early January. During her career, she has worked with a long list of impressive clients, including the Kissimmee Convention Bureau, …
Marketing News: Dori Hejtmanek joins the BIGEYE creative team! Read More »
With social media, individuals and small businesses have the power to reach thousands of people in mere seconds. Our smartphones and computers allow us to reach anyone in almost any part of the world in less time than it takes to warm a microwave burrito. Business contacts, colleagues, associates, consumers – they’re all right there …
The business of social media: Do you still need a sales team? Read More »
College students and recent college graduates love social media. According to a January 2012 survey published by CampusLIVE (now DailyBreak), 73% of college students use some form of social media in their everyday lives. For many people, this is indicative of a young culture that has grown up with social media all around them. (Or …
Why college students shouldn’t handle social media Read More »
A few months ago, I visited Belgium and France. I was born and raised in that part of the world, so my trip was a mix of personal and pleasure. During my stay, I was reminded of how shocking and powerful advertising can be in Europe compared to the States. French agencies are bold and …
Should America take advertising cues from the French? Read More »
I have been living in Orlando my entire life. Both my mother and father are Central Florida natives and attended Winter Park High School and Edgewater High School. When I started my journey here 30 years ago my mother, father and I were living in a little house in College Park on Bryn Mar Street. …
The city beautiful: We are more than a tourist magnet Read More »
