Cultural Insights for Brand Strategy with Whitney Dunlap-Fowler
Whitney Dunlap-Fowler discusses cultural insights’ in marketing, emphasizing multicultural understanding and AI’s impact on consumer research.
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Marketing in Regulated Categories with Kim Lawton
Guest Kim Lawton discusses marketing in regulated categories, her roles at Inspira and Enthuse, and aiding women entrepreneurs through the Enthuse Foundation.
Design Fiction with Julian Bleecker
Julian Bleecker discusses the development Design Fiction, a practice he pioneered for imagining future scenarios through the creation of tangible artifacts.
You Can’t Make Money From A Dead Planet with Mark Shayler
Mark Shayler discusses his book, “You Can’t Make Money from a Dead Planet” about profitable sustainability, the circular economy, and combating climate anxiety.
Blogs
Gain industry insights, tap into the latest trends, and learn about the latest marketing news. Podcast Subscription As A Performance Channel with Gina Perrelli Our guest is Gina Perrelli, a retention marketing expert and the co-founder of Stay Ai, a subscription app for Shopify brands. Gina explains why she views subscriptions as a performance channel …
Case Study – Florida Crystals
Florida Crystals’ sweet success – an integrated approach to boost brand awareness and drive sales. CLIENT: Florida Crystals SERVICES: Research, Market Intelligence, Brand Strategy, Creative Asset Development, Website Development, Media Planning and Buying, Programmatic Advertising, CTV & OTT Advertising, Video Production Florida Crystals, a leading player in the sugarcane industry with a commitment to regenerative …
Market Intelligence
Market Intelligence Bigeye’s strategy-led services provide a comprehensive and data-driven approach to understanding market dynamics and consumer behavior. Our expertise in qualitative and quantitative research-backed consumer insights yields nuanced audience personas and segments. Through first-party data analysis and market research, we develop tailored analytics dashboards for performance tracking and paid media analytics. Our marketing mix …
Buyer Persona Institute with Jim Kraus
Jim Kraus of the Buyer Persona Institute explains how a qualitative research method, the Five Rings of Insight, informs Buyer Personas to improve marketing.
Stop Asking For Logos with Alex Santiago
Award-winning creative strategist and MAIP mentor Alex Santiago discusses humanizing brands, multicultural advertising, and his book, “Stop Asking For Logos.”
From Marginal to Mainstream
Consumer insights from Helen Edwards and “From Marginal To Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes – and How to Get There First.”