Whether you’re a designer working on an advertisement or a mother picking out your daughter’s birthday card, paper has a big impact on your choices. You may not know the types of paper, but you are influenced by the different types and textures. Fancy fonts, exciting graphics and catchy headlines tend to receive all of the …
Everything You Need to Know About Paper, & Why It’s Important Read More »
David Ogilvy was one of the true giants of advertising. His name is often mentioned alongside other advertising legends like Leo Burnett, Bill Bernbach, and Howard Luck Gossage. “The Father of Advertising” or “the original Mad Man” as he is known today, founded the agency Ogilvy & Mather in 1948 when he was just 37 …
David Ogilvy on the importance of understanding copywriting Read More »
A few months ago, I visited Belgium and France. I was born and raised in that part of the world, so my trip was a mix of personal and pleasure. During my stay, I was reminded of how shocking and powerful advertising can be in Europe compared to the States. French agencies are bold and …
Should America take advertising cues from the French? Read More »
The internet plays a great role in the information transfer today and one of the major ways through which information is shared is through websites. There are many different kinds of websites, some just for information, some for games and others for commercial activity. No matter what the purpose of the site is, it needs …
