Originally slated for October 26, 2016, Google announced they will be extending their deadline to migrate to their new, expanded text ads program to January 31, 2017. If you’re asking yourself what Google expanded text ads, we’re glad you’re here. On January 31, you will no longer be able to edit or create ads using …
Don’t miss the January deadline for Google expanded text ads Read More »
Millennials – in particular 30-something year olds with growing disposable income and mature media usage patterns – are one of the largest and most critical consumer subsets. Understanding how to attract them starts with understanding that millennials have a distinct media usage pattern that differs from their predecessors and will likely differ from the next …
How to create a media plan for 30-somethings year olds Read More »
There is no question that video production can be a powerful marketing tool. Brands use video to educate consumers about new product types, walk prospects through a free trial experience, engage audiences, or showcase the features and benefits of a brand. Video can even simply be a way to delight, entertain, and reinforce brand imagery. …
Don’t be that brand: The ultimate video DON’T list Read More »
When staring down your marketing “to-do” list, creating a brand guide might not immediately rank in your top five. We know you have market research to conduct, websites to optimize, leads to cultivate, and content marketing strategy to perfect. The ROI on traditional marketing tasks is far easier to track than the nebulous benefits of …
Why your business can’t live without brand guidelines Read More »
Modern health providers interested in educating their patients in today’s world face challenges.First, they have to be cautious of the information they provide. HIPAA, the rules which govern patient privacy, require providers to exercise care in not revealing patient information without permission, or potentially face violations in the hundreds or thousands. Providers also may be hesitant to spend …
5 interesting content ideas for healthcare marketing success Read More »
With the data suggesting that there are more than 6 billion Google searches each day and that 91.5% of the total clicks go to websites listed on the first page of Google, it’s no surprise that the first page is a popular place to be. But how can you make sure your business appears there? There …
How to get your business on the first page of Google through SEO Read More »
Let’s get controversial. You’ve probably heard the saying, “no news is good news.” You’ve probably also heard the saying, “there’s no such thing as bad publicity.” But when your company is the target of bad press – such as fast-food behemoth Chipotle’s recent scandal, thanks to the “Chubby Chipotle” smear campaign running in the New …
Dear Chipotle: Clickbait isn’t always a bad thing Read More »
12 Steps to Social Media Marketing By Lindsay Berry Posted on September 9, 2014 1. Research and know your audience! What topics and interests are they most social about? 2. Only choose to utilize the networks and platforms that best speak to your audience. 3. State your key performance indicators (KPIs). What do you …
12 Steps to Social Media Marketing Success Infographic Read More »
Each day, when I log on to Facebook, Twitter and LinkedIn, I see dozens of people trying to feed me content. Many of these people are talented, intelligent and hardworking, but at the end of the day there’s just not enough time for everything.[quote]Rather than trying to read it all, most of us pick out …
4 Ways to Perfect Your Content Strategy From BIGEYE Read More »
What do you think of when I say “optimization?” I’m willing to bet most of you think in terms of search engine optimization, the art of getting your website and web content into the highest placement on related search engine searches. That tricky thing called SEO is as much of an art as it is …
A Few Simple Steps for Effective Content Optimization Read More »
