Valentine’s Day is Going to Cost You Infographic













































Valentine’s Day is coming up next week…are you prepared? Or better yet, is your wallet? Valentine’s Day can be romantic and fun, or very stressful. Take a look at these stats and see where you fall; hopefully you don’t break the bank and you are able to spend quality time with your sweetheart. We hope you enjoy this fun, fact-filled infographic brought to you by the creative team at our Florida Advertising Agency.

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Valentine’s Day is Going to Cost You

By BIGEYE Posted on February 8, 2013

In total, Americans spend approximately $13 billion every year on Valentine’s Day. On average, every American will spend $120 each on Valentine’s Day gifts.



  • Men spend 2x more than women.
  • 63% of consumers celebrate Valentine’s Day.
  • 35 million boxes of chocolate are sold every Valentine’s Day.
  • 8 billion conversation hearts are sold between January and February 14th.
  • 110 billion roses sold and delivered.
  • $367 million is spent on buying gifts for pets.


Most common gifts:

  • Greeting cards – 65%
  • Date night – 44%
  • Candy – 38%
  • Flowers – 32%
  • Gift cards – 29%
  • Plush toys – 21%
  • Perfume – 12%
  • Jewelry – 11%


Letters to Juliet: Every Valentine’s Day, the Italian city of Verona, where Shakespeare’s lovers Romeo and Juliet lived, receives about 1,000 letters addressed to Juliet.


In 1537, England’s King Henry VII officially declared February 14th the holiday of St. Valentine’s Day.


Amount spent on gifts in 2012: Jewelry, flowers and intimates are the most purchased items for Valentine’s Day. 85% of all Valentine’s Day card purchases are made by women. Valentine’s Day accounts for 25% of greeting card sales; almost 200 million cards, making it the second most popular holiday for greeting cards behind Christmas. $141 million dollars spent on cards. $1.7 billion is spent on flowers. 27% of women buy flowers and 15% of those are for themselves. $3.5 billion is spent on jewelry and $1 billion is spent on candy.


The top ten cities where people spent the most money on Valentine’s Day: Virginia Beach, VA; Norfolk, VA; Chesapeake, VA; Anaheim, CA; Santa Ana, CA; Reno, NV; Hialeah, FL; Lexington, KY; Winston Salem, NC; Colorado Springs, CO

And More