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Roadmap to Content Marketing
By: BIGEYE Posted on August 15, 2016
Why content marketing?
- 78% of CMOs think custom content is the future of marketing
- 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective purchase from articles
- Content marketing costs 62% less than traditional marketing and generates about 3x more leads
- Flat tire – 70% of marketers lack consistency and strategy
Get on the road!
3 steps to get in the driver’s seat of your content marketing
- Bring the Map – Define and document your strategy
- 61% of the most effective B2B marketers meet daily or weekly with their content marketing team
- Percentage of B2B marketers with a content strategy
- 32% – Yes, undocumented
- 48% – Yes, undocumented
- 16% – No
- 4% – Unsure
2. Choose the Right Destination – Know your audience
- Using buyer personas in an email campaign doubled open rates 2x and click-through rates 5x
- Behaviorally targeted ads are twice as effective
- Marketing personas made websites more effective and easier to use
- 73% of online consumers lose interest with unrelated content
- 4 is the average number of audiences to target
- 61% of consumers say custom content is more effective and increases buying
- Personalized subject lines are 22.2% more likely to be opened
3. Pack Well – Create killer content on the right platforms
- 15 blog posts per month equals 1200 new leads per month
- 82% of marketers who blog see positive ROI for their inbound marketing
- Long-form content (over 1,500 words) is shared more often
- Having at least one image in your blog post results in 64.9% more Facebook shares and 20.36% more Twitter shares
Most effective B2B content marketing tactics:
75% – In-Person Events
66% – Webinars/Webcasts
65% – Case Studies
63% – White Papers
62% – Videos
61% – Research Reports
60% – eNewsletters
59% – Blogs
58% – Infographics
58% – Online Presentations
Success!
