College expenses have increased more than 260% over the past 50 years, according to Business Insider, making space for vocational schools to shine in the market. As more students opt out of four years (or more) of student loan debt and seek educational opportunities that will help them get highly skilled jobs quicker and more cost-effectively, vocational school marketing is becoming increasingly important. These three tactics are the easiest, most effective way to market a vocational college in today’s high volume school zones.
Invest in valuable content
Prospective students are interested in what your school can do for them. Rich, detailed content and photography are the best ways to accomplish this goal and market technical college. Use content to make a memorable, inviting first impression that entices students to reach out to your admissions team and begin the enrollment process.
If your site is outdated or you don’t have a budget to hire a full-time content team, work with an agency like BIGEYE to create student personas based on the areas of expertise your school offers. By layering in targeted content, blog posts, and case studies that will appeal to your ideal candidates, your vocational school will make its mark on the map.
Once students believe your school is a good fit, they will want to know the facts, such as how flexible scheduling can be, whether online classes are available, what tuition costs look like, whether there are course requirements, and how many accreditations your institution offers.
Vocational school marketing hinges on building trust in your brand, so don’t hide these critical details behind a gated form or require students to call to learn more as this can become a barrier when comparing other schools that show this information. Create easy-to-navigate landing pages and a strong information architecture to signal to students that you have nothing to hide and are a strong option for their future.
Leverage social media
Over 70% of students use social media to research college, and three out of four of them cite it as being “very influential” in their decision to enroll according to the Social Admissions Report. Social media helps prospects understand what type of students enroll and how they can expect your experience to fit into their lives. Enlist the help of current students to share their experiences online so you can promote key cultural drivers such as flexibility or job training.
Learn more about how a digital marketing agency can help attract the right students for your school or let BIGEYE help you create a vocational school marketing plan that fits your needs and budget by reaching out to our team today.